Out-of-Home (OOH) advertising, or outdoor advertising, is a marketing strategy that utilizes public spaces to capture the attention of a wide audience. This type of advertising includes billboards, public transportation, transit advertising, and digital signage commonly found in strategic locations. For companies looking to expand their reach and increase brand awareness, OOH is an effective solution. To achieve this, choose the best OOH company in Indonesia that is ready to help you optimize your ads!
The success of outdoor advertising is greatly influenced by the company managing the campaign. A competent company will help you maximize the effectiveness of your advertising and achieve your goals more effectively. In this article, we will discuss various important considerations so that you, Visioners, can choose the best OOH partner for your business needs.
The first step is to understand the objectives of your OOH campaign. Are you aiming to increase brand awareness, drive product sales, or build a deeper connection with your audience? Defining your goals will help you choose the most suitable OOH format.
Understanding your audience's demographics and preferences is crucial for selecting locations and ad designs that will capture their attention. For example, targeting city centers may be more suitable for office workers, while transit locations are ideal for reaching a diverse audience.
Aligning your budget with the scale of your campaign is essential. For larger campaigns, billboards in strategic locations and digital signage can be excellent choices. Meanwhile, transit advertising is suitable for campaigns with smaller budgets but still offers effective reach and impressions. Determining your budget will help you narrow down your options for the right OOH company.
Investigate the company's years of operation and their portfolio. Experienced companies typically have a work history that demonstrates their quality. Previous large-scale projects and experience in areas relevant to your business can be a good indicator.
The best OOH companies often have extensive access to various media types such as billboards, transit, and digital signage located in strategic locations throughout Indonesia. This enables them to provide a wider range of location options for your campaign.
Companies with competent and expert creative teams can help you design engaging campaign ideas that align with current OOH trends. Additionally, companies that innovate with new technologies such as LED digital, 3D effects, and interactive QR codes can add more appeal to your campaign.
Good OOH companies typically offer modern technological support to help plan and execute campaigns effectively. Leading OOH companies may also provide tools to measure campaign effectiveness in real time. This technology helps you reach a more targeted audience that aligns with your campaign goals.
Excellent customer service is key to a pleasant experience. A responsive company that can provide consultation and assistance from the beginning to the end of the campaign can be an ideal partner for your campaign's success.
Source: Freepik
1.Create a shortlist of potential companies: Conduct thorough research from various sources to compile a list of companies that meet your criteria. Review their websites, testimonials, and portfolios to assess if their services align with your needs.
2. Request Proposals: Contact several companies and ask for proposals. With multiple options, you can compare the services offered, pricing, and campaign methods they have.
3.Evaluate Proposals in Detail: Compare proposals from several companies, not only in terms of price but also in terms of value offered. Pay attention to the innovations they offer, service quality, and media network.
4. Review References and Consult: Consulting with the company can give you a clearer understanding of their approach and services. Additionally, request references from previous clients to learn about their experiences working with the company.
5. Consider Company Size: Large companies may have a wider media network, while smaller companies are often more flexible in customizing services. Choose based on the scale of your campaign.
6. Verify Company Legality: Ensure the company has the necessary permits to run advertisements in your chosen location to avoid legal issues.
7. Compare Prices Wisely: Don't just focus on the lowest price, but also consider the quality of their services and technological innovations. Investing in an OOH campaign requires careful consideration.
If you're looking for the "best OOH company" in Indonesia, City Vision is the right choice. City Vision has been recognized as a leading out-of-home media provider with various advantages, especially in public space advertising.
City Vision has roadside advertising media located in premium and strategic areas of major cities, such as Jakarta and its surrounding areas. By focusing on prestigious areas, your ads will get maximum exposure.
Source: CIty Vision
City Vision offers innovative features such as high-quality LED screens, dual screens, and eye-catching illuminated frames. All our assets have superior digital capabilities with dynamic content, WiFi tracking, and O2O or Offline-to-Online integration.
Our LED Roadside is also equipped with AI-based technology for dynamic impression counting. Our clients can easily receive data on the number of impressions and vehicles passing by City Vision advertising assets.
With a reliable creative team, City Vision is ready to assist you in designing campaigns that align with your business objectives. We provide comprehensive services ranging from pre and post-campaign surveys, concept and idea planning, campaign design creation, production and quality control, to campaign execution supervision.
With the abundance of OOH platforms, choosing the right media can be quite complex. City Vision is here to simplify this process. Starting from coordinating the types of media or platforms used, creating a media campaign timeline, aligning budgets, to setting marketing goals.
Also read: Outdoor Advertising: Captivating Your Audience Beyond Screens
Choosing the right OOH company is crucial to the success of your campaign. By considering experience, media network, technology, and service quality, you can find the ideal partner.
If you want to reach your audience effectively and increase brand awareness with OOH media, City Vision is the right choice as the best OOH company in Indonesia.Contact us now to start your outdoor advertising campaign with optimal results.
