Jakarta, March 25, 2024 – Jakarta's bustling streets are a testament to the city's vibrant urban life. Renowned for its intense traffic, Jakarta is often ranked among the world's most congested metropolises. As a result, a growing number of Jakartans are opting for public transportation, particularly the TransJakarta bus system, for their daily commutes.
City Vision, Indonesia's leading Out-of-Home (OOH) media company, is proud to introduce its latest innovation: City Vision Bus Shelter Advertising. This groundbreaking initiative features eye-catching digital LED screens and high-quality billboards along major roads and train stations, accompanying passengers and commuters from their point of departure to their final destination. With the launch of City Vision Bus Shelter Advertising, City Vision becomes the only OOH media company to offer a comprehensive TransJakarta network, encompassing TransJakarta bus branding and advertising space both inside and outside BRT shelters. Additionally, City Vision's TransJakarta advertising network dominates the Sudirman-Thamrin corridor, providing a wide range of shelter options and bus routes situated along Jakarta's CBD's main thoroughfares.
Meyrick Sumantri, Co-Founder and Co-CEO of City Vision, remarks, "In collaboration with our partner, TransJakarta, we are thrilled to introduce City Vision Bus Shelter Advertising as our newest offering. Currently, City Vision has established its presence in 10 BRT shelters across Jakarta, including Bundaran HI, Tosari, Dukuh Atas, Karet Sudirman, Polda Metro, GBK, Monas, CSW Asean, Harmoni, and Ragunan. This innovative solution presents a compelling advantage for brands and creative businesses, enabling them to showcase their products in an engaging manner – reaching both TransJakarta passengers and commuters at large. With the introduction of this product, we also aim to encourage further adoption of public transportation for everyday travel."
Driven by its commitment to continuous innovation, City Vision unveils City Vision Bus Shelter Advertising with an immersive experience. This groundbreaking concept exemplifies new opportunities for companies and brands to enhance brand visibility in a differentiated manner. City Vision transforms the interior of BRT shelters into immersive experiences, featuring designs inspired by renowned artists such as Van Gogh, Claude Monet, Gustav Klimt, and Katsushika Hokusai. Currently, this innovation has been implemented in three BRT shelters: Tosari Shelter (Starry Night design), Dukuh Atas Shelter (Water Lilies & Poppy Field design), and GBK Shelter (Portrait of Adele Bloch-Bauer and Mount Fuji designs). Beyond captivating artwork, the shelters also incorporate interactive elements, creating an immersive experience for TransJakarta users.
On the other hand, Fadly Hasan, Director of Service and Business at TransJakarta, states, "Strategically located near offices, malls, apartments, and hotels, BRT shelters serve as transportation hubs, facilitating convenient access for TransJakarta commuters. Positioned along Jl. Thamrin - Sudirman, these BRT shelters are prime transit centers for brands to boost brand visibility and product awareness. City Vision is the only OOH media company with an extensive advertising network across TransJakarta, spanning buses, shelters, and outdoor spaces. We wholeheartedly welcome this latest innovation, which will undoubtedly enhance the TransJakarta experience and attract more commuters to our services."
Furthermore, the TransJakarta Bus Shelter Fillers innovation has garnered significant social media buzz, as the public embraces the fresh ambiance of the BRT shelter interiors. "We have received an overwhelmingly positive response from TransJakarta users and the general public on social media. We hope this enthusiasm will continue to grow, encouraging more people to enjoy the excitement of commuting with TransJakarta," concludes Meyrick.
