OOH (Out-of-Home) Advertising is a marketing strategy that targets audiences in public spaces. This media includes billboards, public transportation ads, and digital signage. For Visioners, OOH advertising is a powerful way to increase brand awareness as it can capture attention during the audience's daily activities.
OOH Advertising continues to adapt with technological advancements. Digital Out-of-Home (DOOH), such as LED billboards, 3D illusion content, gamification, and augmented reality, is now increasingly popular. This technology provides interactive experiences and allows for flexible and real-time message changes.
According to the latest report, global spending on OOH advertising has increased by 8% this year. In Indonesia, DOOH is becoming increasingly dominant, especially in major cities like Jakarta. This data confirms that OOH advertising remains a relevant choice in the digital age.
A billboard is the most common form of outdoor advertising. There are two main types: static billboards with a fixed design and digital billboards with dynamic displays. This media is ideal for reaching a large audience.
Transit advertising involves advertisements on public transportation such as buses, commuter trains, subways, or taxis. In Jakarta, this media is popular as it can reach thousands of people daily.
This type of advertising uses public facilities like bus stops, street lamps, or trash cans as promotional media. These locations provide longer exposure to the audience.
This media focuses on specific locations such as malls, stadiums, or cinemas. This strategy is effective in reaching specific audience segments, like families in shopping malls or young people at concerts.
DOOH is an innovation in OOH advertising that utilizes digital technology. Media such as interactive LED screens and augmented reality create more engaging advertising experiences and increase audience involvement.
OOH advertising effectively reaches a large-scale audience, including those who are not active on digital media. This medium provides consistent exposure around the clock in strategic locations.
With striking visuals and clear messaging, OOH advertising can leave a lasting impression on the audience's minds.
DOOH offers interaction options, such as the use of QR codes on billboards, allowing the audience to access additional information directly.
OOH advertising can be combined with digital media to create more effective cross-channel campaigns.
High-traffic areas such as city centers, main roads, or public transportation hubs are ideal choices. Ensure the location aligns with the profile of your target audience.
Eye-catching visuals and concise messaging are easier to remember. Interactive elements such as augmented reality can increase audience attention.
Utilize data to determine the best display times, such as peak hours in transit areas.
Combining OOH with digital campaigns, such as including social media hashtags, can increase reach and interaction.
Source: City Vision
City Vision is the leading provider of Out-of-Home (OOH) Advertising services in Jakarta. With the largest public transportation network, the company offers high-quality advertising solutions such as LED roadside digital displays, public transport advertising, billboards, and videotrons.
City Vision's key advantages include:
Want your advertising campaign to succeed? Contact City Vision for innovative OOH Advertising solutions.
Jaris & K is a Jakarta-based advertising company with 200 strategic advertising locations. They provide creative content to enhance engagement with a brand's target market through media such as billboards, videotrons, vehicle advertising, and retail.
Jaris & K also offers creative solutions for OOH advertising campaigns on highways, airports, and transportation.
Eye Corp is a dynamic and experienced OOH advertising company in Indonesia, specializing in outdoor advertising since the 1990s.
The services encompass billboard advertising, signage, videotrons, in-vehicle advertising, and mall advertising, with strategic locations to maximize your product's visibility.
As part of the Emtek Group, Eye Corp also provides additional services such as advertising construction, rental, and advertising tax and permit management.
Rajawali Media is a leading innovative OOH advertising company based in Jakarta. We offer a wide range of advertising products that cover the entire Indonesian territory.
You can utilize Rajawali Media's services to place advertisements such as billboards, videotrons, signage, prisma vision, bus ads, airport ads, and more.
Rajawali Media has been trusted by numerous renowned companies to promote their products, including brands like Citra, Pantene, ERHA, Pocky, Danone, Wall's, Magnum, Polo Ralph Lauren, Mito, and many others.
Andaf Corp offers competitive product marketing solutions. You can choose from a variety of advertising media with prices starting from hundreds of thousands, tailored to your needs. Andaf Corp has been trusted by many well-known brands such as PLN, Dana Paint, Fujitsu, Telkom Indonesia, and more.
Baca juga: OOH Advertising as a Creative Strategy to Capture Attention
OOH Advertising is an indispensable strategy for increasing visibility and brand awareness. By understanding the types, benefits, and the right strategies, you can create effective and impactful campaigns.
Visioners, if you are looking for innovative OOH Advertising solutions that utilize the latest technology, City Vision is the answer. As the most popular OOH Media Provider in Indonesia, City Vision offers creative, interactive, and effective outdoor advertising solutions. With advanced technology and an extensive network, City Vision is ready to help you achieve your marketing goals with maximum results. Visit the official City Vision website, contact us for more information, and start your campaign today!
