Roadside billboards play a crucial role in enabling businesses to reach a wider audience effectively. As a form of outdoor advertising, billboards offer high visibility due to their strategic placement in busy areas such as main roads, intersections, and near commercial centers.
In today's competitive business landscape, roadside billboards have emerged as a strategic tool for building brand awareness, promoting new products, and capturing the attention of potential customers. Unlike digital advertisements that can be easily ignored or missed, large roadside billboards have a strong visual impact and are often unavoidable for anyone passing by the location.
Regulations governing the installation of roadside billboards are essential to maintain order, safety, and the aesthetic appeal of cities. Without clear regulations, billboards could be placed haphazardly, leading to visual clutter or even posing safety hazards.
Source: City Vision
To ensure the orderliness, safety, and aesthetic appeal of the city, the installation of billboards is regulated by various Indonesian laws and regulations. The following outlines the legal basis and requirements that businesses must comply with when intending to install billboards:
The installation of billboards or advertisements is regulated by several national regulations, including:
Through this law, the government has regulated the installation of billboards to ensure they do not disturb the environment and continue to contribute to local taxes.
Each region has its own specific local regulations (Regional Regulation or Perda) governing the installation of billboards in accordance with the needs of urban planning and the characteristics of the area. These regulations specify permitted locations and other limitations to maintain order and the beauty of the city. In addition, the Perda also sets out procedures, permit requirements, and provisions regarding taxes or levies that must be met by businesses wishing to advertise in public areas.
For example, major cities such as Jakarta, Bandung, and Surabaya have their own specific Perda detailing permitted locations, advertisement sizes, and advertising-free zones.
To legally install a billboard, several administrative and technical requirements must be met, including the following:
A Building Permit (IMB) is required for permanent or semi-permanent billboard structures, especially when installed on vacant land or specific buildings. Additionally, the IMB ensures that the building or construction used for the billboard is safe and complies with building engineering standards.
To obtain an IMB, business owners must submit an application to the local Spatial Planning Agency or Public Works Agency, along with the technical building plan. This permit will ensure that the billboard structure does not violate zoning regulations.
A billboard permit is a specific authorization required for the installation of advertisements in public areas. The type of permit may vary depending on the size, type of billboard (static or dynamic), and duration of installation.
Businesses must apply for a billboard permit at the Integrated One-Stop Service (PTSP) or the local Licensing Agency. The permitting process involves submitting documents such as the advertisement design, size, location, and installation plan. Upon approval, this permit also determines the advertising tax liability that must be paid.
Technical standards cover billboard size, materials used, and height from the ground or buildings. These regulations are intended to ensure that billboards are strong, safe, and do not disturb road users or the surrounding environment.
For billboards using lights or LEDs, there are additional regulations to ensure that the lighting does not disturb drivers or nearby residents. The materials used must also be durable and resistant to weather damage.
Please note that not all locations permit the installation of billboards. Certain areas have specific restrictions, such as advertising-free zones (near schools, hospitals, or places of worship) and green zones or city parks. Additionally, billboards are prohibited in areas that may obstruct the view of drivers.
If a billboard is installed on private land, a permit is still required, although the requirements may differ from those for installations in public areas. For public areas, billboards must comply with local regulations.
Also read: Billboard Advertising in the Digital Age: Staying Relevant and Innovative
Source: City Vision
There are several rules regarding highway billboard design that need to be considered, including:
Parties found in violation of billboard installation regulations on public roads may be subject to fines, the amount of which varies depending on the severity of the offense. Typically, fines can reach significant amounts if the violation is deemed to have a wide-ranging impact, such as unauthorized advertising or content that disrupts public order.
Additionally, billboards installed without proper permits or in violation of zoning regulations may be subject to forced removal by authorities. Furthermore, for serious offenses, such as displaying illegal content or damaging public facilities, authorities may impose criminal penalties. These penalties are usually imposed when the violation results in significant public harm or environmental damage.
Also read: Outdoor Advertising: Captivating Your Audience Beyond Screens
If you are planning to install a billboard, make sure to always comply with permit requirements, technical standards, and locations that are in accordance with local regulations. For professional advertising solutions that comply with regulations, City Vision is ready to help you create advertisements that are not only effective but also environmentally friendly.
With City Vision, you can realize billboards on the highway that comply with regulations and also contribute to a neater and more beautiful city!
