Have you ever seen a large billboard on the highway or an eye-catching ad inside a bus? That's an example of out-of-home (OOH) advertising, something we encounter daily. OOH has become an effective marketing tool to reach a wide and diverse audience. Especially in the digital age, OOH is not only static media, but also utilizes interactive digital technology, creating a more dynamic and engaging visual experience.
This article explores various types of OOH advertising, strategies for its use, and the latest trends that can help you maximize your advertising reach.
Billboards are a popular type of out-of-home (OOH) advertising due to their large size and high visual impact. They are often placed in strategic locations such as highways, intersections, or city centers. Meanwhile, baliho, which are slightly smaller, are better suited to capturing the attention of audiences in urban areas. Both billboards and baliho are effective in increasing brand awareness and introducing new advertising campaigns.
Videotrons offer a more modern way of presenting ads through large digital screens that display video and animated content. With their ability to show moving content, videotrons can capture attention more effectively than static billboards. Another advantage is their flexibility in updating content in real-time, ensuring that the message remains relevant and engaging to the audience.
Transportation advertising is a type of OOH advertising placed on public transportation, both inside and outside of vehicles. Some variations of transportation advertising include:
Train advertising: Reaches a vast audience of commuters and pedestrians through advertisements placed inside train carriages, stations, and surrounding areas.
Bus advertising: Can be placed both inside and outside of buses, making it visible to both passengers and people nearby. Bus stop advertising also provides additional exposure for the campaign.
Other Public Transportation Advertising: Includes other public transportation such as trams or MRTs. This type of advertising is suitable for reaching a mobile urban audience.
Street furniture advertising uses public facilities like bus stops, lamp posts, or trash cans as advertising media. Typically placed in high-traffic areas, street furniture is ideal for maximizing visibility in public spaces and capturing the attention of passersby.
Transit advertising focuses on areas like airports, terminals, stations, bus stops, and other transit hubs. With high foot traffic, these locations are ideal for reaching a wide audience, including both local and international travelers.
Source: City Vision
When determining the most suitable type of OOH advertising, it is important to consider the following key factors:
Target Audience: Understand who you want to reach. For example, ads at bus stops might be more effective for reaching office workers or students.
Location: Choose strategic locations where your target audience frequently visits. High-traffic areas like main roads or public transportation stations can increase campaign effectiveness.
Budget: Each type of OOH advertising has a different price range. Billboards and video screens are generally more expensive than street furniture or public transportation ads.
Campaign Objectives: If the primary goal is brand awareness, choose high-traffic locations. For promoting new products or discounts, transit advertising can provide repeated exposure to the audience.
Source: City Vision
The OOH advertising industry continues to evolve, following digital trends and technological innovations that provide more interactive and measurable experiences. Some of the latest trends in OOH advertising include:
Interactive Advertising: Technologies like QR codes, augmented reality (AR), and virtual reality (VR) are now being integrated into OOH advertising, enabling deeper engagement with the audience.
Data-Driven Advertising: Data analytics enables higher levels of personalization, such as choosing the most effective times and locations to display ads.
Influencer Collaborations: By partnering with influencers or public figures, OOH advertising can be extended to social media, reaching both online and offline audiences simultaneously.
For effective and innovative OOH advertising campaigns, City Vision is the best choice in Indonesia. City Vision offers creative advertising solutions backed by cutting-edge technology and accurate data, enabling more detailed measurement of campaign effectiveness. Some of City Vision's advantages include:
Cutting-edge Innovation: We provide high-quality LED screens, dual screens, and illuminated frames that captivate audiences.
Advanced Technology: Digital features like WiFi tracking and online-to-offline (O2O) integration make your campaigns more effective.
Accurate Data: AI-powered technology enables real-time ad impression counting, helping you better measure campaign results.
Extensive Media Network: With advertising locations spread throughout Indonesia, you can reach a larger and more diverse audience.
Also read: Stay Updated on the Latest OOH Advertising Trends and Successful Examples
With a wide range of outdoor advertising options, from billboards to video screens and transit ads, you have plenty of choices to reach a broad audience. However, an effective OOH advertising strategy depends not only on the type of ad, but also on location, target audience, and budget. City Vision is your reliable partner to maximize your OOH campaign with an extensive media network, innovative technology, and accurate data.
So, Don't hesitate to contact City Vision now and achieve your marketing goals with more effective OOH advertising!
