Afternoons in Jakarta always have their own way of draining anyone’s energy. Packed roads, vehicles squeezing past each other, and the scorching heat make your throat feel dry. In the midst of that chaos, suddenly your eyes catch a visual of an ice-cold drink on one of City Vision’s billboards.
The droplets on the bottle look incredibly real. The colors are bright and irresistibly refreshing. In an instant, you can almost imagine the sensation of sipping an ice-cold drink that washes the thirst away.
That brief moment reveals one simple truth: beverage ads aren’t just about showing the product, they’re about creating an experience that stirs the senses. If a single visual can make someone suddenly feel thirsty, that is the true power of beverage ads in public spaces.
The beverage category has a unique challenge: the product can’t be tasted directly. That’s why visuals become the main bridge to spark imagination. Fresh colors, enticing textures, and the perfect emphasis on the product’s form can make the audience feel the sensation just from one image.
But the strength of OOH goes beyond visuals. Today, sensory branding is playing a bigger role in reinforcing brand memory. City Vision has already introduced innovations that combine refreshing drink visuals with orange-scented scent branding for an orange beverage brand at one of our transit areas. The result? People didn’t just see the ad, they smelled the freshness. It created unforgettable brand recall.
Source: City Vision
Successful beverage ads always transform flavor into visuals. Blue hues remind people of cool ice. Bright yellow suggests fresh fruit. Dewy bottle surfaces and realistic splash effects bring the imagination to life, making the drink feel truly cold.
A single visual can evoke taste when paired with the right lighting, model expression, and composition. The imagery doesn’t need to be complicated, well-designed simplicity often touches emotion more effortlessly.
City Vision understands how the public-space atmosphere elevates all these visual elements. We know how lighting, screen size, and location context can make beverage ads appear even more tempting.
City Vision is more than just an outdoor media provider. We create visual experiences that harmonize with the city’s rhythm. Every screen placement, display angle, and airing duration is designed to make beverage ads not only visible but feel alive.
With deep insight into urban audience behavior, City Vision ensures visuals appear premium and relevant. That’s why so many F&B brands trust us for their large-scale campaigns. We don’t just display ads, we turn them into part of the cityscape that naturally captures attention.
Source: City Vision
Competition in the beverage industry is fierce. That’s why many brands use OOH as a way to assert their identity. Appearing in Sudirman Central or on the SCBD LED TriSixty isn’t just about showcasing a product, it’s about showing the brand’s public standing.
When a beverage brand appears on the city’s big screens, audience perception instantly shifts. The product feels more credible and more worth trying. This exclusivity becomes a key differentiator, especially in a category where purchasing decisions are often impulsive and emotional.
Unlike digital ads that can be skipped, OOH shows up naturally during people’s daily journeys. No skip button. No scrolling. The visual simply appears and steals attention.
Beverage ads take full advantage of this moment. Within seconds, strong imagery can trigger thirst. City Vision designs screen placement and angles so the audience sees the ad at the most impactful moments, such as during red lights or while walking on sidewalks.
Beverage ads in public spaces often spark digital activity. Curious viewers search for the brand online or check its social media. Strong visuals speed up this process and boost engagement.
City Vision supports the integration of offline and digital campaigns through complete exposure data and monitoring systems. This helps brands evaluate campaign performance and refine strategies for future displays.
Source: City Vision
City Vision understands the pulse of the city. We know when ads should appear, when audiences are most attentive, and how visuals must be crafted to look fresh and premium. This is why beverage brands trust us with their major campaigns.
We don’t just showcase products, we help brands build flavor perception and strong public credibility. With the right visuals, beverage ads can become unforgettable experiences.
In a fast-moving urban environment, beverage ads can become a refreshing visual pause. A vivid, refreshing image can make people stop for a moment, imagine the drink’s taste, and decide they want to try it.
When it comes to bringing fresh, strategic energy to public spaces, leave it to City Vision. For beverage ads, City Vision delivers immersive brand experiences across high-traffic hotspots. Beyond integrated DOOH assets that captivate attention, we also offer interactive activation booths that let audiences experience the brand up close.
Visioners, it’s time to bring your beverage brand to the spotlight of the city. Show visuals that refresh the eyes and spark desire with City Vision’s modern OOH advertising solutions.
