Many brands think they're already "present" in the public eye but still fail to leave a lasting impression. It's not due to a lack of creativity, but because the medium used isn’t strong enough to capture attention.
In a world full of fast-scrolling digital content, out-of-home (OOH) advertising stands out as a medium that simply can't be ignored. While billboard rental prices tend to be on the premium side, the exposure and impressions are well worth the cost.
OOH ads can’t be skipped, muted, or hidden. They appear right in the middle of people’s daily routines. City Vision helps your brand become not only visible but also influential, through strategic placements and high-quality digital LED displays.
With the rise of skippable digital ads, out-of-home media offers irreplaceable real-world visibility. This medium brings your brand message directly into public spaces with broad reach and strong impact. Here’s why it works:
OOH advertising is placed at high-traffic, high-visibility points in the city such as intersections, main roads, business districts that naturally capture attention without requiring interaction.
Unlike digital ads that are easy to ignore, OOH advertising delivers direct visual impact. Large, bright, moving visuals effectively establish top-of-mind awareness for your brand.
High production costs and limited ad space make OOH, especially digital LED displays, a premium promotional channel. Major brands use it as a way to flex their dominance among competitors.
By advertising at top-tier locations like Sudirman, Bundaran HI, Gatot Subroto, and SCBD, City Vision puts your brand alongside well-established names. It’s more than exposure; it’s a public statement of credibility and status.
Source: City Vision
Advertising in SCBD, Sudirman, and Bundaran HI isn’t just promotion but also a powerful move. These premium spots signal a brand’s serious intent to build presence.
City Vision’s LED assets are strategically placed at Jakarta’s core activity hubs such as Bundaran HI, Gatot Subroto, and Sudirman. These areas see high traffic—more than 7.78 million at Bundaran HI and 4.91 million at Gatot Subroto monthly—making them unmissable visual points for commuters.
The impressions generated match the high traffic volume. At Bundaran HI alone, City Vision’s LED boards can produce over 42.6 million impressions per month, offering massive exposure for brands aiming to appear exclusive and dominate public attention.
Giant LED screens spark curiosity, leading audiences to search online or engage on social media. This omnichannel strategy has proven effective in increasing traffic to websites and social accounts.
With strong visual storytelling, City Vision’s digital displays naturally bridge offline and online brand experiences. Their eye-catching content leaves a lasting impression on viewers.
That attention leads people to search online, check social media, or interact with the brand directly. It’s a seamless brand journey, from a street-side LED screen to a smartphone screen.
Billboard rental prices aren’t set randomly, but they’re influenced by a combination of key factors. Understanding them helps you plan a campaign that’s both effective and budget-friendly.
The more traffic a location sees, the higher its visibility and strategic value. Locations like Sudirman and Bundaran HI have monthly traffic in the millions, offering excellent visual impressions.
City Vision offers roadside LEDs in prime, high-traffic areas like Sudirman and Bundaran HI with premium design, dual-screen tech, specialized lighting, and support for Offline-to-Online (O2O) integration and digital amplification.
These exclusive assets give your brand up to 2 million impressions per day, ideal for standing out to high-value audiences.
Digital LEDs offer great flexibility for messaging. You can display animations or real-time content that grabs attention and encourages interaction.
Static billboards may seem more cost-efficient but offer lower brand recall and engagement. Media type should match campaign goals and desired brand image.
With various OOH formats available, choosing the right one can be confusing. That’s where City Vision comes in; helping you select the right media, adjust your budget, and define your campaign goals for maximum impact.
Campaign duration greatly impacts billboard rental prices. The longer the ad runs, the higher the total cost, but the cost per exposure becomes lower.
This makes long-term campaigns a smart choice for building consistent brand awareness. City Vision offers bundled long-term packages that save costs while maximizing campaign effectiveness.
By running repeatedly at strategic locations, your message sticks better with your audience.
Seasons like Ramadan, election periods, or year-end holidays raise demand and prices. Early planning with City Vision helps you secure premium slots ahead of your competitors.
With the right timing, your campaign will appear at the most relevant moments and reach your audience efficiently.
High-visibility locations like Sudirman, Bundaran HI, and SCBD are in high demand and often have waiting lists. Intense competition means not all brands can immediately secure these premium spots.
City Vision offers priority access to these exclusive locations, giving your brand a competitive edge in appearing premium and solidifying market position.
High-brightness LEDs, sharp resolution, and interactive features like dynamic content, Augmented Reality, 3D visuals, and real-time updates significantly enhance campaign value. Investing in this tech boosts overall performance. City Vision provides premium displays with support for relevant dynamic content.
Source: City Vision
Visioners, securing the best billboard rental prices doesn’t mean cutting campaign quality. With smart strategies, you can dominate premium spots without wasting budget.
The priciest location isn’t always the most effective. For retail brands, spots near shopping centers or public transit can deliver better conversions than financial hubs. City Vision helps match locations to your target audience.
Contracts over six months typically get better rates. City Vision offers long-term campaign packages designed for optimal ROI. Choose smart durations and not just fast exposure.
Bundling allows your brand to appear in multiple locations at once for a more efficient price than renting individually. This delivers consistent, wide-reaching visibility across key areas.
Strong visuals are essential in OOH campaigns. On busy roads, you only have three seconds to capture attention. The right ad can deliver your message quickly, emotionally, and memorably, even with minimal text.
Ad effectiveness isn’t just about airtime, but how sharp your visual storytelling is. City Vision’s creative team helps design ads that are unique, relevant, and impactful; ensuring your brand is not just seen, but remembered.
Read also: 5 Criteria for Choosing the Right Out-of-Home Advertising Service for Your Business
City Vision is more than just an LED billboard provider. We’re a strategic partner with decades of experience in building visual brand presence in public spaces.
With high-quality displays, premium locations, and creative support, we make sure your brand isn’t just seen but talked about and searched for. City Vision transforms city spaces into exclusive platforms for your brand.
Billboard rental prices vary, but the impact is massive when you choose the right media and location. City Vision’s LED displays offer more than just exposure, but also build credibility and a real brand experience.
Now’s the time for your brand to shine in the right places. Partner with City Vision for your next out-of-home campaign!
