Billboards are large outdoor advertisements, typically posted in busy areas with high pedestrian traffic. They are a common sight in major cities like Jakarta, Surabaya, Medan, and Bandung. Given their effectiveness in promoting products and services, companies often rent billboard space. The billboard types and costs in Jakarta, for instance, vary based on its size and location.
Originally used solely for product promotions, billboards have evolved to become a platform for celebrities and public figures to capture public attention. Figures like Tom Liwafa and Deddy Corbuzier have used billboards for personal campaigns.
Installing billboards, whether for advertising or personal reasons, is an effective way to capture a large audience. One reason is their large size, making them visible from a distance. Secondly, billboards are typically placed on busy roads and illuminated, ensuring visibility even at night. If you're interested in this trend, here are the types and estimated rental costs for billboards in Jakarta:
This type of billboard is relatively new and considered high-quality outdoor advertising. It features a screen similar to a TV or computer. The displayed advertisements are computer-generated.
LED content can be in the form of high-resolution JPEG stills or A/V (audio-visual) formats. A standout feature of this billboard is its use of eye-catching, sharp, and varied colors, as well as bright backlighting.
Moreover, the advertisements can be customized as needed and displayed on both sides. LED billboards can showcase multiple ads in sequence, changing every few seconds. Prices start from approximately Rp5,000 for a 15-second slot.
Poster Panel is a type of billboard where the ad content is a computer-processed image printed on a large flexy paper. The flexy is then attached to a large advertising board.
This billboard is similar to a banner, only larger. Prices start from Rp 60,000,000 per month and usually include lighting (lights around the billboard) and maintenance.
Frontlite billboard is the most common type of billboard that you often find on highways or major roads. This type of billboard is printed on the front side of the paper using digital printing technology, which is highly durable for both indoor and outdoor use.
Frontlite billboards have front-facing illumination with several 400-watt spotlights. The rental price for a vertical 6x12-meter frontlite billboard is around 90 Million Rupiah per month.
Inflatables are billboards that incorporate 3D elements to create a more realistic and eye-catching display. For instance, you might see a 3D silhouette of a person painting a wall on a billboard advertising paint.
These 3D elements are highly visually appealing and effective in grabbing people's attention. Inflatable objects for billboards can be purchased from marketplaces starting at around 6 Million Rupiah.
These inflatable elements are claimed to be competitively priced, offering superior quality, custom designs, and trendy styles. They are also easy to install and are resistant to water and UV rays, ensuring their durability.
Kinetic Board, also known as a 3-dimensional rotary board or threevision, consists of a triangular prism mounted on a rotating pole.
Each side of the prism can display a different advertisement, while the rotating pole ensures that all three sides are visible from various angles. Generally, digital printing is used to create high-quality visuals that cater to different viewing perspectives.
The cost of billboards in Jakarta can vary significantly, even for the same size and type, depending on the strategic location. Therefore, it's essential to understand the different types of billboards and their effectiveness before deciding to rent or create one.
To avoid disappointment and ensure optimal results, rely on an experienced vendor. City Vision, for instance, has a proven track record of offering competitive rates for billboard rentals in Jakarta and prioritizing customer satisfaction.
