Jakarta - As the Covid-19 pandemic begins to subside, various public transportation options in the capital are once again gaining popularity. With the removal of passenger capacity restrictions, the number of passengers on TransJakarta is increasing daily.
City Vision is an out-of-home media company with the largest public transportation advertising network in Indonesia. With a presence at 40 Jabodetabek Commuter Line stations and also at 12 national stations, City Vision is now further expanding its advantages in public transportation facilities by partnering with TransJakarta.
Through this collaboration, City Vision and TransJakarta will reach an even wider consumer base with advertising media on TransJakarta buses. This partnership with TransJakarta, which is one of the largest Bus Rapid Transits in the world, will provide an opportunity for brands to attract the attention of public transportation users. Moreover, with City Vision's network of train stations, consumers can be reached at every point of their journey, whether on buses, at stations, or on the road.
City Vision Co-Founder, Juliana Kumala, stated that City Vision continues to encourage the use of public transportation in Jakarta. The partnership between City Vision and TransJakarta provides benefits for brands and creative economy players to display their products not only inside buses but also outside buses, so that not only TransJakarta passengers can be reached, but also road users in general.
Juliana added, this advertising service is commonly referred to as moving billboards. "With this collaboration, City Vision and TransJakarta will be able to provide added value to consumers in an innovative and effective way. We believe that this product will bring great benefits to both parties and also to the people of Jakarta," said Juliana.
In addition, City Vision's TransJakarta network is the only one that dominates the Golden Triangle streets, namely Sudirman-Thamrin-Gatot Subroto, where the buses used by City Vision are "dedicated buses" that are guaranteed to operate every day in the Jakarta Central Business District (CBD) area. "Indeed, TransJakarta buses will usually move and operate in several different corridors in a certain period. However, all City Vision network buses can be ensured to operate on the main corridors that have been determined and will not move corridors," concluded Juliana.
This is certainly a distinct advantage for brands that want to reach office and downtown audiences along prestigious corridors in Jakarta, such as corridor 1 Blok M-Kota via Sudirman-Bundaran HI).
Bus advertising media is one of the effective outdoor advertising media to attract the attention of people on the road. Bus advertising is very prominent and easily seen by many people. City Vision's moving billboards on TransJakarta buses are the best choice for every entrepreneur who wants to market their products to the general public, especially when combined with attractive designs and visuals.
