Jakarta, June 5, 2024 – City Vision, Indonesia's leading Out-of-Home (OOH) media company, proudly announces the launch of its latest innovation: The ICONIC BURSA EFEK LED. Strategically located at the heart of Indonesia's financial hub, the Indonesia Stock Exchange Building, The ICONIC BURSA EFEK LED offers brands an unparalleled platform to maximize visibility and engage with a discerning audience.
This groundbreaking roadside LED installation marks a first for Indonesia, featuring real-time tickers that keep financial enthusiasts and professionals abreast of the latest stock market movements. The introduction of The ICONIC BURSA EFEK LED further reinforces City Vision's commitment to illuminating Indonesia's prominent landmarks and thoroughfares with high-quality digital LED displays.
With the number of Indonesian capital market investors reaching 12.16 million in 2023, an 18% increase from 2022, City Vision recognizes the importance of financial literacy and education. The ICONIC BURSA EFEK LED serves as a testament to this commitment, providing real-time market updates and fostering a culture of financial awareness.
Meyrick Sumantri, Co-Founder & Co-CEO of City Vision, remarks, "Inspired by OOH solutions at the world's most prestigious financial institutions, The ICONIC BURSA EFEK LED is the first roadside LED in Indonesia specifically designed to showcase real-time stock market information. Equipped with real-time tickers for uptrends, downtrends, and sideways movements, this innovation empowers financial enthusiasts and professionals to stay informed about the dynamic capital market landscape."
The strategic placement of The ICONIC BURSA EFEK LED transforms it into a focal point, enhancing the cityscape and leaving an indelible mark on Jakarta's financial consciousness. The illumination from this roadside LED serves as a beacon of inspiration for urbanites, particularly those working in the SCBD district. This innovation goes beyond providing timely and accurate information; it creates a new touchpoint for financial enthusiasts and professionals to stay connected to the ever-evolving stock market.
Through groundbreaking products like The ICONIC BURSA EFEK LED, City Vision strives not only to remain a frontrunner in the OOH industry but also to pioneer a more inclusive and sustainable future. In collaboration with the Indonesia Stock Exchange, City Vision plays a pivotal role in advancing Indonesia's economy through financial literacy, particularly in the realm of stock valuation. With the introduction of TThe ICONIC BURSA EFEK LED, City Vision and the Indonesia Stock Exchange anticipate a surge in the number of Indonesian capital market investors – from seasoned veterans to emerging professionals with diverse financial interests.
"We recognize that public spaces serve not only as hubs for activity but also as platforms for interaction and connection with the world around us. The ICONIC BURSA EFEK LED emerges as a dynamic bridge between brands and a diverse audience. We envision The ICONIC BURSA EFEK LED not only as a platform for expanding networks but also as a focal point for financial enthusiasts and professionals, strengthening Indonesia's capital market," states Juliana Kumala, Co-Founder & Co-CEO of City Vision.
