Jakarta - The improving COVID-19 pandemic situation is triggering the acceleration of several economic recoveries in the country. Among them are the increased community shopping index in all regions, as well as significantly increased community activity and mobility, reaching the highest level since the pandemic in Indonesia. This has also not been missed by City Vision to continue to innovate with increasing community mobility outdoors.
City Vision CEO, Juliana Kumala, said that currently, welcoming the improving pandemic situation and welcoming Ramadan provides the spirit to release new innovations by presenting new asset Iconic LEDs with 3D content located in the Gatot Subroto area.
“The Iconic Gatot Subroto LED City Vision is one of the largest located next to Semanggi, precisely on the side of the Artotel Mangunsubroto Building (ex Crowne Plaza Hotel) which is the busiest point of vehicle mobility in Jakarta which is the office center,” said Juliana.
City Vision is an Indonesian outdoor media company that continues to innovate to become the best Out of Home (OOH) company. Presenting outdoor media which is one of the promotional media located outside the home with a target of people who are active outside the home.
“The 3D content we are presenting today is a congratulatory message for fasting for all Muslims and to rejoice in welcoming Ramadan. This 3D content installed at Iconic Gatot Subroto can be seen from as far as 2 km and is visible from the toll road leading from Cawang to Semanggi,” said Juliana.
Juliana also explained that the 3D LED content created by City Vision looks increasingly visually appealing because there is also a special lighting feature from the LED, where the special lighting can change color to match the content color. This 3D LED content is also shown on The Iconic Ratu Plaza LED which is also the largest LED in SCBD.
“We hope that the innovations that City Vision presents can be used by brands to add brand value to promote their brands or products. We can also collaborate to focus on building roadside LEDs in premium areas with community mobility in many major cities,” said Juliana.
City Vision also provides technology that integrates big data to be accessible by cellular so that installed OOH data can be more measured. City Vision LEDs are also currently equipped with CCTV cameras with AI-based technology to calculate dynamic impressions.
