In today’s digital era, outdoor advertising remains an effective and relevant marketing method. Despite many businesses shifting to digital platforms, banner ad (baliho in Indonesian) and billboard are still popular choices to reach a broader audience. Each has its own advantages, but there’s often confusion about the differences between baliho and billboard, as well as how to choose the right medium for your campaign. This article will explore the key differences between banner and billboard and provide guidance on selecting the best outdoor advertising medium for your business needs.
Banner: A banner is a smaller outdoor advertising medium, typically made of lightweight materials such as vinyl or paper. These are often placed in strategic locations within the city, like street intersections or in front of shopping centers. Due to its flexible size, a banner is commonly used for short-term promotions.
Billboard: Billboards are large, more durable advertising boards, usually made from materials like metal, such as iron or aluminum. They are typically installed in high-traffic areas, such as highways or major intersections. This medium is designed for long-term campaigns due to its strong durability and broad visibility.
Banner: The size of a banner varies depending on needs, but they are generally smaller than billboards. This flexibility allows banner to be placed in tighter or more crowded areas.
Billboard: Billboards are larger and have more standardized sizes, often reaching 8 to 15 meters in height and over 12 meters in width. This makes billboards highly effective for advertising that requires long-range visibility.
Banner: These typically use materials like fabric, vinyl, or paper, which are easy to replace. These materials make banner suitable for short-term campaigns due to lower production costs.
Billboard: Billboards use stronger, more durable materials like iron, aluminum, or flex, which can last for a long time outdoors. This makes billboards ideal for long-term campaigns.
Banner: These are often installed in urban areas, shopping centers, or other busy strategic locations. Due to their smaller size, banner is suitable for areas with high pedestrian traffic.
Billboard: Billboards are more commonly placed in locations with wide visibility, such as along highways or in areas with heavy vehicular traffic. Billboards are usually found in predetermined spots to reach a wider audience.
Source: Freepik (the image is for illustration only)
Banner generally costs less in terms of production and installation compared to billboards. If you have a limited budget, a banner can be an efficient choice. However, if your budget allows, billboards provide a stronger visual impact and wider reach.
Identifying your target audience is crucial when deciding between a banner and a billboard. If you want to target a local or specific area, a banner may be a better choice due to its flexibility in placement. Meanwhile, billboards are more effective for reaching a broader audience, especially along highways or toll roads.
Campaigns aimed at building long-term brand awareness are better suited for billboards because of their durability and broad reach. On the other hand, if your campaign focuses on short-term events or promotions, banner is a more cost-effective and appropriate medium.
If your business is located in the city center with high pedestrian traffic, a banner can be an effective way to grab attention. Conversely, billboards are ideal if your business wants to target drivers on highways or main roads with heavy traffic.
For short-term campaigns, banner is more ideal due to its flexibility and lower cost. For long-term campaigns requiring high visibility, billboards are a better option due to their stronger durability.
Affordable Cost: Banner offers a more economical option compared to billboards, especially for short-term campaigns.
Flexible Design and Placement: Banner can be easily installed in various strategic locations and is often quicker to produce and set up.
Easy Replacement: Due to its lighter materials, banner is easier to replace or update as needed.
Limited Size: Banner cannot reach as wide an audience as billboards due to its smaller size.
Lower Durability: The lighter materials used in banner make it less durable in extreme weather conditions, requiring more frequent replacements.
Hard to Measure Effectiveness: Banner has limitations in measuring the impact of the advertisement in real time.
Large Size: Billboards have high visibility and can capture attention from a long distance.
High Durability: With stronger materials, billboards can last for a long time, even in extreme weather conditions.
Strategic Locations: Billboards are typically installed in highly strategic locations with heavy traffic, such as highways and major intersections.
High Cost: Large billboard ads come with higher installation and maintenance costs compared to banner.
Complex Installation Process: Billboards require permits and specialized equipment, resulting in more time and higher expenses.
Source: City Vision
After understanding the differences between banner and billboards, here are some tips before selecting the right outdoor advertising medium for your needs:
Consult with Experts: Consulting with an advertising agency or outdoor media provider will help you choose the best option.
Conduct Market Research: Conducting research to understand the preferences and habits of your target audience is essential in selecting the right medium.
Compare Prices: Compare prices from several service providers to get the best offer for your budget.
Evaluate Regularly: Always evaluate your campaign to measure effectiveness and make necessary adjustments.
Choosing between banner and billboards depends on several factors, such as budget, target audience, campaign objectives, and business location. banner offers flexibility and a more affordable cost, while billboards provide high visibility and long-term impact. By considering all these factors, you can select the outdoor advertising medium that best suits your campaign objectives.
Looking to make your outdoor advertising more effective and modern? Trust City Vision, a leading provider of LED billboards and outdoor advertising based in Jakarta. We offer advanced technology with features like WiFi tracking and O2O integration, as well as strategic locations to boost your campaign’s success. Contact us now to get the best advertising services!
