Ramadan and Eid al-Fitr are special moments for the Indonesian people, not only in terms of spirituality and social connections but also as a major opportunity for brands to increase visibility and customer engagement. One of the most effective Eid al-Fitr advertising strategies is through Out-of-Home (OOH) advertising.
With increased public mobility during Ramadan—whether for shopping or traveling back to their hometowns—OOH advertising becomes a powerful way to reach audiences on a large scale.
This article will explore various creative OOH campaign ideas for Ramadan and Eid al-Fitr to maximize marketing impact.
Read also: The Differences Between Advertisements, Slogans, and Posters for Promotional Media
Source: City Vision
Ramadan and Eid al-Fitr are golden opportunities for Eid al-Fitr advertising, as consumer behavior and mobility significantly increase during this period. Here are several reasons why OOH advertising is highly effective during Ramadan and Eid:
Increased Public Mobility: People spend more time outside, shopping at malls, hunting for iftar meals, and traveling back to their hometowns. This creates a great opportunity for brands to reach their target audience through OOH ads.
Moments of Sharing and Togetherness: Ramadan is closely associated with togetherness and generosity, making emotional messaging in advertisements more impactful.
Rising Consumer Demand: The demand for products such as food, fashion, and Eid essentials skyrockets, making OOH advertising the perfect medium to boost brand awareness and sales.
Every year, Ramadan and Eid al-Fitr present prime opportunities for brands to build emotional connections with audiences through Eid al-Fitr advertising. The growing trend shows a shift from static billboards to Digital OOH (DOOH), delivering a more interactive and memorable experience.
One widely used strategy is heartwarming visual storytelling. For example, digital billboards displaying inspiring stories of togetherness, generosity, and the essence of Ramadan. Some brands also launch solidarity campaigns encouraging people to do good deeds, such as LED screens showcasing real-time donations or social interaction-based messages.
DOOH technology is increasingly leveraged to create dynamic experiences, such as a countdown to Eid to build anticipation or ads that change according to the time of day—displaying sahur messages in the morning and iftar greetings before sunset. With evolving creativity, OOH advertising during the holy month is not just a promotional tool but also a meaningful part of people’s spiritual and cultural journey.
Eid al-Fitr advertising campaigns can be more engaging if they include interactive, emotional, and moment-relevant elements. Here are some creative ideas:
QR codes on billboards offering special Ramadan promotions.
DOOH featuring Eid greetings from participating customers.
Dynamic billboards that change displays before iftar.
"Sharing Iftar" campaigns with interactive visuals on digital billboards.
Billboards encouraging donations via direct QR code scans.
Transit ads highlighting Ramadan charity programs.
Strategic billboard placement along major homecoming routes to capture travelers’ attention.
Countdown-to-Eid billboards at key transit points.
DOOH ads at rest areas displaying travel updates and brand promotions.
Incorporating golden hues, crescent moons, and Ramadan lanterns in ad designs.
3D DOOH displays for a more immersive visual experience.
Billboards featuring uplifting messages that align with Ramadan’s spirit.
Source: City Vision
Selecting the right Eid al-Fitr advertising locations requires a well-thought-out strategy to ensure the message reaches the target audience optimally. Here are some key strategies:
Shopping centers and traditional markets: These are the top destinations for Ramadan shopping, making them ideal for promoting related products.
Busy public areas like train stations, terminals, and airports: These locations are prime transit points for people traveling during Ramadan.
Strategic homecoming routes: Placing billboards along main travel routes helps brands effectively capture the attention of homebound travelers.
Combining OOH and Digital Marketing: Some brands successfully increase engagement by integrating OOH ads with digital campaigns.
Data-Driven Advertising: Leveraging data to target audiences more effectively, such as ads that change based on time or location.
Impact on Brand Awareness & Sales: Studies show that Eid al-Fitr advertising through OOH significantly boosts brand awareness and conversions during Ramadan.
As a leading Eid al-Fitr advertising solutions provider, City Vision offers strategic services for Ramadan and Eid campaigns. City Vision has helped numerous brands execute effective OOH campaigns during Ramadan. With extensive experience, City Vision can assist brands in designing optimal Eid al-Fitr advertising strategies.
Read also: Enhancing Brand Recognition with OOH Advertising
Ramadan and Eid al-Fitr are ideal moments to enhance brand visibility through Eid al-Fitr advertising. With creative and interactive campaign ideas, brands can capture a wider audience’s attention. Contact the City Vision team today to develop a high-impact OOH campaign for Ramadan.
