Many people assume that billboard advertisements are no longer effective in today’s digital era. They believe everyone is glued to their smartphones. However, the reality is quite the opposite—billboards can still captivate audiences, provided they are designed attractively.
It's not uncommon for designers working on Jakarta billboard ads to unleash their creativity. The result? A design that intrigues people, drawing their curiosity toward the product being advertised.
Take cigarette ads, for instance. These often utilize large billboards in bustling locations. Cigarette advertisements always introduce something new, whether through clever wordplay, striking visuals, or unique designs. The outcome? Many are intrigued and eventually buy the product.
Unlike video or animated ads, billboards present static images. This makes the design even more critical to avoid monotony.
The placement of billboards often targets areas where vehicles stop, such as traffic lights or intersections. For this reason, a well-designed billboard can capture the attention of passersby in such locations.
For example, a burger ad might showcase a massive, detailed burger image on a billboard. Each element of the burger is highlighted with vivid colors and a bright background. This creates a lasting impression on viewers, making them think about buying a burger.
Another common approach is to highlight discounts, promotions, or new prices on billboards. Such strategies can prompt someone who didn’t initially plan to shop to suddenly change their mind and make a purchase. For instance, a shopping center promoting its best clothing items with attractive models and a discount offer can compel someone to buy clothes, even if they hadn’t intended to.
Static billboards have the advantage of being unavoidable—viewers can’t "skip" the ad. They’re naturally drawn to look at the billboard for an extended time. This is why businesses renting billboards in Jakarta often hire the best designers to ensure the visuals and messages effectively grab potential customers’ attention.
Here are some factors to keep in mind when designing billboard ads:
Colors influence human psychology. For example, orange can evoke sleepiness, bright red energizes, and dark red conveys somberness. Choosing the right colors significantly impacts the effectiveness of your billboard ad.
Billboard images typically feature bold and eye-catching colors. These striking contrasts help attract attention from passersby.
Many billboard ads communicate a message. Choosing the right words and phrasing can make your ad more appealing and memorable to potential customers.
While listed fourth, visuals are equally crucial. High-quality images, such as a good-looking brand ambassador or humorous and quirky designs, can draw significant attention.
Other considerations include the product logo, tagline, price, and other details. These elements should be thoughtfully included to complement the overall design.
Most importantly, when renting a billboard, consider its affordability and strategic location. Opting solely for a low price without considering traffic and visibility might waste your investment.
In Jakarta, for instance, strategic locations like intersections, traffic lights, and busy hubs are ideal for billboard placement. These spots ensure your advertisement reaches the maximum number of viewers.
