How do you create effective and targeted ads? This question often arises when you see advertisements that fade into the background, leaving no impression. In today’s distraction-filled digital era, simply being present isn’t enough. Many brands pour massive budgets into large-scale ad campaigns, only to fail at leaving a lasting emotional response.
This isn’t a matter of exposure, but a matter of relevance and strategic execution. Advertising content needs a stage large enough and prominent enough that it can’t be ignored. This is where City Vision comes in: a provider of out-of-home (OOH) digital advertising media that’s unmissable, impactful, and far-reaching.
Source: City Vision
The first step in learning how to create effective and targeted ads is understanding your campaign’s goal. Do you want to:
Boost brand awareness?
Launch a new product?
Drive direct sales?
Build audience loyalty?
Clearly defining your objective influences every element of your campaign from visual style and tone to media selection. City Vision offers free consultations to help brands articulate clear goals so every placement has purpose and direction.
Not everyone is your audience. Even the best message fails if it’s delivered to the wrong crowd. That’s why identifying your audience’s demographics, habits, and locations is crucial.
For example, a skincare brand looking to target women aged 25–40 who work in city centers could run ads in strategic spots like office buildings, malls, or MRT stations frequented by this demographic daily.
With commuting data and local insights, digital OOH ads can now be as accurate as online campaigns when you partner with a media provider that knows how to place content in the right location. City Vision brings that capability.
Source: City Vision
Want to know the main secret behind how to create effective and targeted ads? Choose a medium that can’t be ignored. Amid the flood of skippable digital ads, digital OOH like City Vision’s LED billboards offer advantages:
Unskippable: Can’t be ignored, especially in high-traffic areas.
Exclusive & Premium: Builds the image of a top-tier brand.
Massive Reach: Seen by thousands to millions every day.
Locations like Sudirman, SCBD, and Kuningan are not just strategically placed for traffic but also reflect prestige, positioning your brand as elite. It’s a true platform for brand flexing.
Eye-catching visuals and impactful messaging are the keys to memorable ads. Here are some basic principles of outdoor advertising:
Colors & Fonts: Match your brand identity and ensure readability from a distance.
Short Messaging: Use easy-to-remember phrases, avoid long texts.
Clear CTAs: Include action phrases like “Scan the QR Code” or “Try for Free Today.”
City Vision’s digital LED screens support dynamic visuals, animation, and real-time updates, offering limitless creative opportunities to deliver concise and powerful messages.
Location and timing are vital. A great ad can underperform if it’s not shown in the right place at the right time. City Vision’s OOH media network includes various strategic points, from business districts and shopping centers to commuter routes.
Morning: Ideal for reaching professionals on their way to work
Afternoon: Targets mall visitors and lunch-hour crowds
Evening: Reaches pedestrians and night-time communities
With display features based on time and location, your campaign becomes more targeted and effective.
Read Also: Advantages of Outdoor Advertising Compared to Digital Ads and Print Media
Source: City Vision
Measuring success is a critical part of advertising. What are you aiming to achieve?
Boost in brand recall?
Website traffic from QR scans?
Social media engagement post-campaign?
City Vision enables brands to track performance with metrics such as:
Time and location of displays
Digital and social responses
A/B testing between ad versions
O2O (Offline to Online) impact
All this data can be used to evaluate and improve future campaigns.
Read also: The Difference Between Target Market and Target Audience
Learning how to create effective and targeted ads isn’t just about showing up. It’s about showing up with purpose, in the right place, and at the right time. You need:
An exclusive and unmissable media platform
A well-defined and segmented audience
Strong visual content with clear messaging
Smart placement and timing strategies
Tools for performance tracking and improvement
City Vision meets all these needs as your modern, professional partner in impactful digital OOH advertising.
Contact the City Vision team today for a consultation and exclusive offer. City Vision is where great brands make an even greater impact.
