In the nonstop rhythm of Jakarta, every brand is fighting to stand out. Visuals are scattered everywhere, yet Visioners surely feel one thing: out of the hundreds of ads that pass by each day, only a handful truly stay in our memory. This is the moment when people begin wondering how to create product ads that can actually hold attention.
In an era when city dwellers are flooded with messages from every direction, many brands focus on strengthening their presence on digital platforms. But they often forget that public spaces offer a different kind of opportunity. On the streets, ads appear right in the middle of people’s routines—between heavy traffic and busy footsteps, becoming part of the city’s landscape. Outdoor ads can’t be skipped, and that’s exactly what makes them so powerful.
Now the question is simple but crucial: how to create product ads that not only show up, but truly make an impact? Here’s the complete breakdown.
Before creating an ad, you first need to understand the soul of the product you want to introduce. Every product has a story, and that story becomes the foundation for the visuals, colors, mood, and message that will touch the audience. Outdoor advertising isn’t just about showing an image—it must evoke a feeling that makes people pause for a moment.
Imagine someone waiting at a red light, and their eyes catch your brand’s visual. In just a few seconds, they’re not only looking at a picture, they’re experiencing the emotion you crafted. That brief moment can be the key to making your brand stick in their mind.
City Vision understands how important this process is. A strong ad doesn’t just offer a product, it presents a feeling that lingers when people see it during their commute. We help you find the concept that fits your brand’s character so your message feels alive and relevant when displayed in public spaces.
Source: City Vision
At this stage, Visioners begin shaping the form of the ad that will accompany anyone walking or driving past it. This is where the biggest difference lies between digital ads and outdoor ads. Digital content can be skipped instantly, but OOH ads don’t give that option. That’s why the visual must work within the first three seconds and steal attention immediately.
To ensure your product ad message is truly received, every visual element must reinforce each other, not just attractive, but also clear and easy to understand. Some key priorities include:
Colors that stand out enough to be captured quickly without straining the eyes
Clean, structured imagery so the main focus doesn’t get lost
Text with the right size so it remains readable from afar
A visual flow that guides the eye to grasp the message fast
City Vision is here to ensure all these elements work in harmony. We understand how composition and placement should be chosen so your visuals remain readable amid Jakarta’s busy cityscape. The result is a concept that is not only pleasing to look at but also delivers your brand message with strength and elegance.
Source: City Vision
In the OOH world, placement is not just a place to display an ad. Placement is the message itself. The same visual can deliver entirely different impacts depending on where it’s displayed.
Imagine an ad appearing in key business districts like Sudirman Central or SCBD. The audience passing by consists of decision makers, professionals, and groups with high purchasing power. This is very different from ads placed in residential areas or culinary districts, the people seeing them have different behaviors, mindsets, and expectations.
City Vision offers an integrated OOH ecosystem in Jakarta’s most important hotspots. For many brands, this isn’t just about visibility, it’s a status statement. When a brand appears in premium locations, the public perceives it as established and credible. This is what makes City Vision an arena for brand flexing, because the placement itself strengthens the brand's position in the minds of the audience.
Once the concept is ready, it’s time to bring the visuals into the real world. In the production phase, quality is the main factor. What looks good on a computer screen must remain crisp when printed or displayed on a massive LED screen.
City Vision ensures the entire production process meets the highest standards. Colors must stay vibrant even under sunlight. Materials must withstand the weather. Every detail counts because the execution of the visual directly affects the brand’s image.
In the OOH world, not every brand appears there. Only brands with strong commitment choose this medium. This creates a perception of prestige and aspiration. City Vision ensures that the entire process, from permits and installation to display, runs smoothly so you can focus on the message you want to convey.
Source: City Vision
After the ad goes live, evaluation is crucial. Today’s modern OOH landscape comes with monitoring systems and data that help you understand performance.
City Vision provides exposure data, on-screen duration, and visual documentation you can use for campaign analysis. Additionally, OOH effects often appear in the digital world. When people see an ad on the street, they tend to search for it online, ultimately increasing brand traffic.
This is the essence of offline-to-online (O2O) integration, strengthening your presence in both worlds. OOH is no longer a standalone medium, it’s a key element that amplifies digital echoes.
Creating effective product ads is not just about design techniques or choosing the right colors. It’s a process of crafting a collective experience, making your brand present among people’s daily lives. When your visuals appear across the city skyline among buildings and lights, they become part of many people’s stories.
City Vision is the leading OOH media provider ready to help make that a reality. We understand how visuals can transform into city icons that people talk about and remember.
Visioners, it’s time to take your brand into wider public spaces. Use City Vision’s modern OOH advertising services and let your brand appear in Jakarta’s finest locations.
