Imagine a legendary FMCG brand that has been part of the Indonesian market for decades. Consumers grew up with it, trusted it, and made it part of their daily lives. But over time, sales have declined. Public perception has shifted, and the brand is now seen as outdated. When this happens, the most strategic move is clear: rebranding.
But how to rebrand a product effectively?
The logo is refreshed, colors and fonts are updated, the website is redesigned. Yet despite all these changes, sales remain flat. Why?
One of the key reasons is simple: no one knows the brand has changed. Quiet rebranding becomes an internal transformation with no external impact. In a noisy marketplace, silence is invisibility.
Rebranding without significant exposure is like changing outfits in the dark—no one sees it, and no one knows it happened.
The solution lies in bold, visible exposure. A powerful combination of digital campaigns and large-scale out-of-home (OOH) media can become a breakthrough moment, visually announcing the transformation in a way that’s striking and undeniable. This is where City Vision steps in, with premium LED displays and outdoor media to amplify your brand's evolution with confidence and clarity.
In any strategy for how to rebrand a product, digital and outdoor media are not optional—they’re essential. Here’s why LED board displays, in particular, play a vital role:
City Vision’s LED board displays in areas like SCBD, Sudirman, and Senayan deliver immediate visibility. Unlike YouTube or Instagram ads that can be skipped, LED boards are part of the public landscape, impossible to ignore.
Rebranding is about restoring trust. Bold public displays signal confidence. A large presence in the cityscape positions the brand as strong, relevant, and ready for the future.
Premium OOH media doesn’t just promote; it elevates. It sends a clear, classy message: your brand belongs at the top tier of the industry.
LED visibility triggers curiosity. That curiosity leads to online searches, social media visits, and ultimately purchases. City Vision understands this synergy and supports brands in creating a cohesive journey between physical and digital touchpoints.
Here’s a structured approach to rebranding using digital and OOH media:
Begin with an honest review of how consumers currently perceive the brand. Outdated? Generic? Misaligned with trends? Then craft a new identity with refreshed vision, mission, values, and positioning.
It’s not just about a new logo. Reinforce your identity with a clear visual language—colors, typography, tone of voice—and tell the story behind the change. This narrative forms an emotional bridge with both loyal and new audiences.
Strategic locations like Sudirman, Bundaran HI, and SCBD are busy and filled with your target audience. With City Vision’s high-resolution LED displays, you can showcase your brand transformation in a visually stunning yet elegant way.
Pair your LED campaign with digital content. Add QR codes, campaign hashtags, and teaser videos across your social media channels. This omnichannel approach ensures the message is consistent and engaging across all platforms.
Example:
“We’re on Sudirman’s LED board display. Now, we’re also on your screen. Meet the new us.”
Track campaign metrics such as impressions, social mentions, and public sentiment. City Vision offers comprehensive reporting to evaluate your campaign's performance and adjust your strategy accordingly.
Take Brand X, for instance. Once considered irrelevant by younger consumers, the brand launched a bold LED campaign with City Vision. Within three weeks:
Brand search volume tripled.
Social media mentions surged.
The new visual identity became a hot topic—even reaching mainstream news.
City Vision didn't just provide a display; they partnered in the brand's transformation journey from concept to execution. The rebranding wasn't just internal—it became a city-wide conversation.
Read also: Utilizing the Promotional Mix to Enhance Brand Awareness in the OOH Advertising Industry
When considering how to rebrand a product, choosing the right media partner is everything. Here's why City Vision stands out:
Not every brand gets to appear on City Vision’s displays. This exclusivity preserves quality and ensures your message appears in a premium visual space.
Vibrant, high-resolution visuals shine day or night, ensuring your brand message is always sharp, impactful, and modern.
From SCBD and Sudirman to malls and transport hubs, every display is positioned for optimal exposure to a premium, high-traffic audience.
Learn more about our LED Screen locations in Jakarta.
City Vision’s in-house team offers end-to-end support—from visual strategy to performance analytics—to ensure your rebranding campaign runs smoothly and successfully.
Read also: Characteristics of Billboard Advertising: An Effective OOH Solution
Changing your logo, slogan, or packaging is only the beginning. The real challenge is making your transformation seen and felt.
If you're serious about rebranding, you need a stage large enough to capture attention, and City Vision’s LED board displays provide that platform. With powerful visuals in public spaces, your rebrand becomes more than a change—it becomes a statement.
Rebranding isn’t just an internal decision. It’s a public declaration. Let City Vision help you say it—boldly, visually, and with style.
