In the midst of increasing competition, many brands feel like they are running out of creative space to place their ads. Almost every corner of the city is filled with giant LED screens, premium billboards, and digital campaigns that appear on our phone screens. Yet there is one channel that is often overlooked, even though it is very close to the daily lives of city residents.
Many marketers focus only on popular, high-profile spots. They chase the same locations until competition for price and visibility becomes extremely high. However, there is a quieter path with less competition that is still highly strategic: non BRT shelters scattered across the city.
Non BRT is one of the out-of-home (OOH) media with huge potential to reach audiences directly, yet it has not been maximized by many brands. Let’s take a closer look!
Some people think of non BRT shelters as just a complement to main BRT shelters. In fact, non BRT is a transit point that connects with the daily lives of residents on a more personal level. Their locations are near markets, schools, campuses, local offices, and residential areas that thousands of people pass every day.
With the mobility patterns of Jakarta residents becoming more spread out, non BRT shelters offer reach that is just as important as premium locations. Often, the audiences exposed in these shelters are people who follow the same routine routes every day. This means your brand message can be delivered repeatedly and form a strong memory.
Many brands get stuck in the mindset of following trends without considering long-term effectiveness. They focus on glamorous media in the city center while ignoring consistent exposure, which is the real key to campaign success.
Non BRT is an unskippable advertising medium because audiences see it directly while waiting for the bus, without the distraction of phone screens or skippable ads.
The power of non BRT shelters lies not only in the number of people who see them but also in the moment and duration of attention. When someone is waiting, they naturally observe their surroundings, and this is when your brand visuals work most effectively. Being present at the right moment is often more impactful than having a massive media space.
In today’s flood of digital information, people’s attention is increasingly divided. Content on a screen can change in seconds, making ads quickly forgotten. Non BRT acts like a deeply rooted plant, growing slowly but leaving a lasting impression in memory.
City Vision understands that non BRT placement follows the true rhythm of city life. The locations reflect residents’ daily routes, not just major commercial showcases. With consistent exposure, your audience will remember your brand subconsciously, creating a strong top-of-mind effect.
City Vision is the official provider managing non BRT shelters in various strategic areas across Jakarta. These locations are rarely touched by competitors, giving your brand the chance to appear exclusively in front of audiences. With limited access for others, your brand’s presence in this media reflects a stronger and more professional image.
City Vision’s non BRT shelter assets are located on the busiest traffic corridor in Indonesia, Sudirman–Thamrin. This prime position creates a very high potential for visibility, reaching thousands of people every day. The combination of premium locations and media exclusivity makes it an effective investment to strengthen brand awareness.
City Vision’s advantage lies in its blend of experience, creativity, and deep understanding of the field. Our team delivers strong visual designs, precise placements, and optimal site management. With our wide network, we ensure your brand message reaches the right audience effectively.
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Many brands choose to follow trends by advertising only in widely discussed media. The smarter strategy, however, is to seek locations that are relevant, unique, and less competitive. Non BRT is an asset that can differentiate your brand and deliver long-term benefits if utilized strategically.
For smart brands, appearing in non BRT shelters is not just an alternative choice but a strategic step. This channel allows you to reach audiences who are not yet overwhelmed by competitor messages. The chance to become a memorable brand is wide open.
City Vision is here to unlock that opportunity. Since 2008, we have been innovating to become Indonesia’s leading out-of-home media provider. Our mission is to create the best impressions and inspire urban communities through communication solutions that beautify public spaces.
City Vision brightens the city with LED roadside digital media and high-quality public transport advertising. Our services go beyond traditional OOH with modern technologies such as dynamic content, WiFi tracking, and online-to-offline integration. These innovations make our media more measurable, effective, and relevant in today’s era.
Marketing history shows that many big brands succeed because they dare to appear in spaces that are not yet widely explored. Non BRT is a platform ready to provide exclusive opportunities for brands that are willing to look closer and think strategically. With the right approach, this channel can become a strong driver of consistent brand awareness.
Do you want your brand to dominate strategic spots rarely touched by competitors? Contact the City Vision team today and discover the great opportunities in Jakarta’s non BRT shelters.
