After the term "OOH advertising" started gaining popularity, another term, "DOOH," has now emerged. So, what exactly are OOH and DOOH in the world of advertising?
In Jakarta, OOH advertising and DOOH advertising are frequently discussed and have become a go-to strategy for businesses to promote their products.
It’s important to understand that both OOH and DOOH are types of outdoor advertising. OOH stands for Out of Home, while DOOH means Digital Out of Home. But what sets them apart?
The main difference lies in the media used. OOH relies on static images, such as billboards, retail advertising, and vehicle advertisements. This type of promotion is considered highly effective and precisely targeted. It allows businesses to reach a broader audience while ensuring the message is delivered to the right people.
DOOH, on the other hand, is an evolution of OOH. In fact, in some places in Indonesia, DOOH is still often referred to as OOH. However, they are not the same. Unlike OOH, DOOH features advertisements displayed digitally. Examples of DOOH include videotrons, digital banners, digital signage, and more.
Although they are different, OOH advertising providers in Jakarta often also offer advertising services that fall under the DOOH category. Up until 2022, DOOH advertising service providers were still integrated with OOH advertising providers, meaning there were no standalone DOOH companies.
It’s worth noting that outdoor advertising remains one of the most trusted forms of advertising, while DOOH is recognized as a reliable digital advertising medium. This is why many businesses continue to choose outdoor advertising as a trusted promotional channel. A brand may still allocate its advertising budget for mass media, television, and online advertisements, but they will also set aside a portion of their budget for outdoor advertising.
Among the various types of advertisements offered by OOH advertising, videotrons are arguably the most popular. Videotrons are also the most effective option for introducing products to the public.
This is because videotrons are placed in high-traffic areas and are large enough to be clearly visible. This ensures that viewers can fully grasp the message conveyed through the advertisement.
To achieve optimal results when placing OOH or DOOH advertisements, you need a designer who understands your needs and knows how to communicate your message effectively. A well-designed advertisement will be more attractive and deliver better results.
Additionally, carefully consider the placement of your advertisement. If you're using a billboard or videotron, it should ideally be located in a busy area. Also, ensure that the advertisement is visible to passing motorists from multiple angles—except from the back, of course. Avoid placing your ad in locations obstructed by trees or buildings.
Furthermore, you should consider working with the best OOH advertising provider available. For instance, if you are based in Jakarta, you can start by searching online for the best OOH advertising companies in the city. Review their portfolios to see which designs and placements stand out the most. Then, check customer reviews and testimonials from previous clients. Finally, compare prices and choose a service that best fits your budget.
