Many business owners have yet to realize that out-of-home (OOH) media investment is currently experiencing significant growth, especially in major cities that are rapidly developing. In the midst of an oversaturated digital advertising landscape, where ads are easily skipped, OOH stands out as a more tangible solution, directly visible to the public.
Unlike digital ads that can vanish in seconds, billboards or City Vision’s iconic LED screens remain standing strong, reaching audiences from all walks of life every day. It’s no surprise that savvy investors are now turning to OOH as a long-term asset that not only yields strong financial returns but also creates broader impact for both brands and communities.
Globally, the OOH market has shown stable growth. Even post-pandemic, OOH ad spend surged as major brands returned to media that could reach mass audiences in public spaces.
In Indonesia, OOH spending is trending upward in line with increasing urban mobility. Several factors fueling this growth include:
Rapid urbanization, expanding viable areas for ad placements
High mobility in urban centers, creating vast captive audiences
Growing fatigue with intrusive, overexposed digital ads
The rise of DOOH (Digital Out-of-Home), combining visual power with flexible, dynamic content
Today, many brands are integrating OOH into their omnichannel strategies, proven to significantly boost brand recall.
Read also: Examples of Eye-Catching Ads That Win Public Attention
In OOH, investment isn’t limited to traditional billboards. There are various asset types available, such as:
Premium billboards in strategic locations
Digital LED screens in city centers
Transit media, including stickers and panels on commuter trains, buses, or long-distance trains
Transit shelters and street furniture
Each of these assets offers passive income potential through rental to top-tier brands seeking maximum exposure. Notably, OOH media assets tend to be long-lasting, value-adding, and low-depreciation, making them excellent options for stable, long-term investments.
City Vision is no newcomer. Since 2008, it has proven itself an innovative and trusted OOH provider. With a portfolio of assets in key points across Jakarta, Bekasi, Tangerang, and other major cities, City Vision is a highly sought-after partner for major brands.
City Vision offers a clear, structured investment model. All media assets are fully licensed and comply with local government regulations. Legal procedures are professionally handled, and investors receive full support, from onboarding to asset monetization.
Here’s why smart investors should consider City Vision’s OOH investment opportunities:
Returns from OOH investments are proven to be more competitive than conventional sectors like real estate or deposits, making this an appealing option for those seeking optimal gains with manageable risk.
City Vision offers a variety of asset types to match your budget and risk profile, from premium LED screens to transit media. Everything can be customized to suit your investment goals.
All assets are managed by a highly experienced team in the OOH industry. You don’t need to be hands-on, City Vision handles everything with efficiency and precision.
Each asset includes a reporting system that allows you to track ad performance regularly. This transparency empowers data-driven decision-making and helps evaluate and refine your investment strategies with confidence.
Several investors have already seen real results with City Vision. One example: a vacant lot in the SCBD area was transformed into a massive digital LED billboard, now constantly booked by major national brands.
Another success story: a transit media partnership that turned Commuter Line station branding into high-exposure space, boosting the asset’s rental value significantly for the investor.
Visioners, don’t just watch the OOH industry grow, be part of it. While others chase risky digital investments, you can take a more stable, measurable route.
Out-of-home media is not just about advertising, it’s about owning strategic assets that shape the face of the city. Now is the time to consider OOH as part of your investment portfolio.
If you're looking for a solid, high-impact, professionally managed investment path, City Vision is your ideal partner. Since 2008, we’ve led innovation in Indonesia’s OOH landscape, lighting up cities with modern, measurable, and high-quality LED roadside screens and transit advertising.
Talk to our team today to explore the best out-of-home investment opportunities that align with your goals and needs.
