In the midst of the digital advertising boom, why do many people still put up ads on the streets? Outdoor advertising has proven to remain a vital element in modern marketing strategies. This is because this media can reach a wider audience directly, especially in public areas with high traffic.
With its large and unavoidable presence, outdoor advertising offers the opportunity to strengthen brand awareness and leave a strong impression. Additionally, these ads are also very effective in reaching local audiences and reinforcing campaigns through visually appealing approaches..
This article will review various types of roadside advertising media that can be chosen, such as conventional billboards, digital billboards, and transit posters. In addition, factors that affect the price of roadside advertising, including location, size, and duration, will also be discussed. As a recommendation, City Vision, a trusted outdoor advertising service provider, offers innovative services, creative solutions, and competitive advantages to meet your marketing needs.
Source: City Vision
Each type of roadside advertising media has its own distinct characteristics, advantages, and disadvantages. The choice of media must be tailored to the campaign needs, budget, and target audience to ensure that the message is delivered effectively. The following are the various types of roadside advertising media that you should know:
A billboard is a large-format advertising structure, often placed in strategic locations such as major highways, intersections, or commercial areas. Its dominant size ensures that the message is easily seen. Advantages: Effective in reinforcing brand awareness and has a wide reach with high visibility. Disadvantages: Relatively expensive to install and less flexible for changing messages.
A baliho is smaller than a billboard and is typically used for short-term campaigns. It is usually positioned lower than a billboard. Balihos are generally made of lightweight fabric or vinyl and are easy to install. They are suitable for local promotions such as community events, political campaigns, or store discounts.
A videotron uses a digital LED screen that can display moving content such as videos or animations. The sharp images and dynamic visual effects can attract attention, especially in high-traffic areas. Videotrons also allow for real-time content changes. They are very effective in reaching urban audiences who frequently pass by strategic locations.
A neon box is a box with internal lighting (neon or LED lights) that displays a brand name or logo. It is ideal for advertising in locations that require high visibility at night. The lighting makes it very eye-catching and remains clearly visible even in low light conditions. It is commonly used in business districts or shopping centers.
Ranging in size from small to medium, this type of advertising is easy to install in various places such as pedestrian bridges, in front of stores, or other public spaces. It is relatively cheaper than other media, making it a popular choice for local campaigns. Installing banners on the street is suitable for promoting community events, celebrations, or seasonal discounts.
Understanding these factors will assist you in optimizing your roadside advertising budget and selecting the most suitable placement strategy to meet your campaign needs.
Also read: Outdoor Ads That Make a Difference: Know How to Choose the Strategic Location
Source: City Vision
There are several reasons why you should choose City Vision as your outdoor advertising partner. These include:
City Vision boasts a long-standing track record in the out-of-home advertising industry, solidifying its position as one of Indonesia's most trusted providers. With years of operation under its belt, City Vision has developed a deep understanding of market needs, enabling it to offer relevant and effective solutions.
City Vision has successfully managed a wide range of large-scale projects, from high-profile brand campaigns to international event promotions. Notable examples include the installation of iconic videotrons in downtown Jakarta and outdoor campaigns for technology, automotive, and entertainment companies.
City Vision offers strategic advertising locations in various prime areas, including:
These locations provide optimal visibility, reaching thousands of people daily.
City Vision provides end-to-end services, covering:
Also read: Utilizing Roadside Billboards to Boost Brand Awareness
With extensive experience, a strong portfolio, a network of strategic locations, and comprehensive services, City Vision is the ideal partner for your outdoor advertising needs. Your campaign will gain maximum visibility, reach the right audience, and make a real impact.
Contact City Vision now for further consultation! Our team will be happy to provide creative solutions and the right strategies to meet your needs. Together with City Vision, make your message reach a wider audience in an effective and innovative way!
