The month of Ramadan becomes a very important moment for businesses to increase visibility and sales. During this period, there is a shift in consumer behavior, where people are more actively shopping, looking for food products, clothing, and even religious necessities. Therefore, the right Ramadan promotion is very much needed to reach the audience effectively.
One modern solution that can be utilized is Digital Out-of-Home (DOOH), where this technology allows brands to display advertisements that are more dynamic, flexible, and interactive compared to conventional advertising.
This article will provide a practical guide on utilizing Digital OOH for successful Ramadan promotional campaigns.
Source: City Vision
Digital Out-of-Home (DOOH) is very effective for Ramadan promotions due to several key reasons:
Digital OOH allows brands to target audiences in strategic locations, such as shopping centers, highways, and high-traffic public areas. With increasingly advanced technology, Digital OOH can also be tailored based on specific demographics and locations, ensuring advertisements reach relevant audiences.
One of the main advantages of Digital OOH is its ability to display content relevant to specific times and situations. For example, a brand can display "happy breaking of the fast" greetings before Maghrib (dusk prayer) or special discount promotions during Suhoor (pre-dawn meal). Additionally, advertisements can be updated in real-time to adapt to the latest trends and market needs.
Digital OOH offers a more engaging visual experience compared to static advertisements. Technologies such as animation, video, and integration with QR codes or Augmented Reality (AR) will increase audience engagement. In this way, advertisements are not only a promotional medium but also a pleasant experience for consumers.
Digital OOH also has a significant impact on building brand awareness. Attractive visual displays that frequently appear in strategic locations can leave a lasting impression on the audience. Furthermore, Digital OOH campaigns can also be strengthened with social media, where brands can encourage audiences to share their experiences through hashtags or interactive content.
Digital Out-of-Home can be an effective promotion strategy during Ramadan because it can reach a wide audience in strategic places. Here are some Ramadan promotion strategies with DOOH:
For a Digital OOH campaign to be effective, ensure that the message conveyed aligns with Ramadan values, such as togetherness and sharing. In addition, promotions should be relevant to consumer needs, for example, discounts on iftar (breaking the fast) meals, Ramadan hamper packages, or donation services.
Ad display time also plays an important role in the success of a campaign. Utilize busy hours, such as before breaking the fast or during commuting hours, to increase the chances of ad visibility. Also, tailor content to important moments, such as Laylat al-Qadr (Night of Power) or before Eid al-Fitr.
To make campaigns more effective, combine Digital OOH with other digital marketing strategies. Use specific hashtags to increase engagement on social media, and utilize QR codes to direct audiences to your brand's landing page or application.
To ensure campaigns run effectively, use analytics data to measure ad performance. Monitor metrics such as engagement rates, the number of interactions, and conversions generated. With this data, you can make optimizations to maximize the campaign.
Read also: Smart Ways to Design an Effective Advertising Campaign
Source: City Vision
One example of a successful Digital OOH campaign is a Ramadan promotion by a fast-food brand in Indonesia. They utilized Digital OOH in shopping centers and along main roads by displaying iftar greetings and promotions for their special Ramadan menu. This campaign successfully increased visits to their outlets and strengthened brand awareness.
The factors that contributed to the success of this campaign include:
Strategic location selection that aligned with the target market.
Relevant and engaging content with visually appealing designs.
Integration with social media, where customers were encouraged to share their experiences enjoying the Ramadan menu with a specific hashtag.
From this case study, it can be concluded that the right strategy in utilizing Digital OOH can yield significant results.
If you are looking for the right partner for your Digital OOH campaign during Ramadan, City Vision is the best choice. Here are several reasons why City Vision excels in providing Digital OOH solutions:
Experience and Expertise: With years of experience in the outdoor advertising industry, City Vision understands how to reach audiences effectively.
Strategic Location Network: City Vision has a wide network of Digital OOH screens in Jakarta and other major cities, ensuring your campaign receives maximum exposure.
Advanced Technology: With a modern advertising management system, campaigns can be adjusted in real-time for optimal results.
Consultation and Support Services: City Vision provides professional consultation services to help brands design campaigns that suit their needs.
Read also: Effective Promotion Strategies with OOH Advertising
Digital OOH can be an effective marketing solution to maximize Ramadan promotions. With its wide reach, high flexibility, and ability to interact with audiences, Digital OOH can help brands increase awareness and engagement during this holy month.
If you want to run a creative and innovative Digital OOH campaign, City Vision is ready to be your best partner. Don't miss this golden opportunity to strengthen your brand and increase sales during Ramadan!
