When using Out-of-Home (OOH) advertising in Indonesia, businesses are often faced with two main options: billboards or videotrons.
A videotron is essentially an evolution of a billboard, featuring moving images or video instead of static visuals. This is why it is often called LED screen billboard or LED videotron. It falls under the category of digital visual advertising, making it a great choice for dynamic and engaging promotional content.
Studies show that moving visuals capture more attention than static images. People are naturally drawn to motion, which makes videotrons more effective in grabbing the audience’s interest. Brands that use videotron advertising tend to gain higher brand awareness and are often perceived as having greater value.
However, videotron advertising requires a larger budget compared to billboards. So, when is the right time to choose videotron as your advertising medium?
Videotron is highly effective for boosting brand awareness and increasing brand recognition among potential customers.
It’s the right choice when you want to elevate your product’s presence to the next level.
Most videotron ad placements are based on the number of ad displays per day.
Some videotron service providers offer exclusive rentals, meaning a single company gets full ad space. If your budget allows, exclusive placement is a great investment.
The cost of renting a videotron depends on:
The screen size (larger screens = higher cost).
The location (prime city spots cost more).
The best locations for videotron ads are:
Busy city centers
Major intersections
High-traffic commercial areas
Government agencies can use videotron to broadcast public service messages.
It’s ideal for spreading crucial announcements to a large audience, such as:
Public health campaigns (e.g., vaccination schedules).
Government initiatives or regulations.
Videotron is an effective way to quickly inform the public about time-sensitive announcements.
Examples include:
Event promotions.
Limited-time product launches.
Emergency notices.
Videotron is highly effective for promoting tourism destinations.
A well-made video can showcase:
Scenic landscapes.
Exciting attractions.
Cultural highlights.
Moving visuals provide a more immersive experience compared to static images.
To ensure maximum impact, it’s essential to:
Choose the right videotron provider with a proven track record.
Invest in high-quality video production to make your ad more engaging.
Select the best location to reach your target audience effectively.
For businesses looking for LED videotron services in Jakarta, partnering with a trusted videotron company with an expert team can significantly enhance ad performance and maximize ROI.
