Yogyakarta is one of the most magnetic destinations in Indonesia. The city is always bustling with both domestic and international tourists, whether for leisure, business, or cultural trips. With visitor numbers constantly rising, train stations have become vital transit points as well as landmarks that cannot be overlooked.
It’s no surprise that many brands see the stations in Yogyakarta as prime locations for Out-of-Home (OOH) advertising to reach wider audiences. But, Visioners, choosing the right station isn’t something you can do haphazardly. Picking the wrong spot could cause your brand’s message to get lost in the crowd, or worse, miss the relevant audience altogether.
A common question arises: which stations in Yogyakarta are the most strategic for OOH advertising? Is it Tugu or Lempuyangan that delivers the biggest impact?
Yogyakarta has two major train stations that serve as the main entry points for land transportation: Tugu Station and Lempuyangan Station. Both are essential, yet each comes with its own distinct atmosphere and audience profile.
Picture the moment when travelers first set foot in the city. Their very first steps in the station are golden moments, full of attention and curiosity. That’s exactly when ads can create a lasting impression that accompanies them throughout their entire journey in Yogyakarta. This is why understanding the differences between these two stations is the key to shaping an effective branding strategy through OOH advertising.
Source: City Vision
Lempuyangan Station is well known as the hub for economy-class trains. The passenger volume here is massive, and the audience is highly diverse, ranging from students and workers to families seeking affordable travel options.
If your brand’s goal is to reach a broad market with high exposure, Lempuyangan makes an appealing choice. However, this station isn’t the best fit for brands aiming to build a premium image. Travelers here tend to be focused on cost-efficiency and speed, so exclusive or upscale ads may not resonate as strongly or create deep connections.
Source: City Vision
In contrast, Tugu Station serves as the main gateway for both domestic and international tourists. Its location is exceptionally strategic, just a five-minute walk from Malioboro, Yogyakarta’s iconic tourist strip. Every day, thousands of visitors arrive here with plans to explore, shop, and immerse themselves in the city’s culture.
There are three reasons why Tugu Station stands out as a golden spot for premium brands:
Main Arrival Point: Nearly all tourists seeking the best Jogja experiences arrive here, making Tugu home to a consistently large captive audience.
Close to Iconic Landmarks: Its proximity to Malioboro ensures your brand is positioned at the heart of the most iconic journeys in Jogja. Tourists leaving the station immediately step into the city’s central attractions.
More Premium Audience: Tugu’s passengers tend to be more economically diverse, with many ready to shop or enjoy premium services. This makes the station ideal for building an exclusive brand perception.
City Vision understands the unmatched potential of Tugu Station as the ultimate stage for brands. With experience dating back to 2008, we deliver premium OOH solutions that set us apart from traditional media.
Some of the advantages include:
Unmatched Exclusivity. Advertising space at Tugu is very limited, meaning only select brands can appear here. This makes your ad more prestigious and credible.
Unskippable Ads. Every passenger passes through City Vision’s ad zones. With strategic placements, your brand cannot be avoided.
Boosts Brand Authority. Appearing at the most prominent of the stations in Yogyakarta sends a powerful signal that your brand is a serious player worth paying attention to.
What’s more, all of City Vision’s assets have been upgraded digitally—from dynamic content and Wi-Fi tracking to O2O integration, making OOH advertising modern, measurable, and more relevant to today’s audiences.
Source: City Vision
Tugu Station is the very first face of Yogyakarta for thousands of visitors every single day. More than just a transit point, it has become a tourism symbol closely tied to Malioboro and other popular destinations.
When your brand is present at Tugu Station, your ad isn’t just displayed, it becomes part of the emotional journey that begins the moment travelers step off the train. This momentum is priceless for building strong brand recall, as audiences are still buzzing with fresh energy and excitement upon arriving in Jogja.
City Vision recognizes the importance of this moment. That’s why every execution at Tugu Station is crafted with premium standards, from sleek modern visuals to strategic placements that are impossible to miss. With this approach, ads don’t just get seen; they leave a lasting impact.
In collaboration with PT KAI, City Vision is transforming stations into more comfortable living spaces, welcoming for passengers, and elevated as premium communication platforms for brands. With a proven track record since 2008, City Vision has consistently delivered modern OOH solutions that help brands dominate premium urban hotspots, including Tugu Station in Yogyakarta.
Visioners, while Lempuyangan remains an important gateway into Jogja, Tugu is the main stage for brands that want to appear premium, dominant, and unforgettable. If your goal is to establish an exclusive positioning and dominate the Yogyakarta market, then Tugu Station is the right choice.
City Vision is a collective of professionals who have been innovating since 2008 to become Indonesia’s leading OOH media provider. We’re present at 83 train stations, including commuter lines and long-distance stations. With our extensive network and modern technology, we ensure every OOH campaign hits the mark.
Make sure your brand is the first thing travelers see at Tugu Station, only with City Vision. Contact our team today.
