In a fast-paced and distraction-filled world, it’s no longer enough for brands to simply “appear.” Brands must be consistently present in public spaces and build strong, lasting impressions in consumers' minds. Transit advertising is one of the most effective solutions for creating consistent exposure in the daily lives of urban audiences.
With performance data and transparent reporting, City Vision offers a competitive advantage through strategic and measurable ad placements. While other brands show up occasionally, City Vision’s transit advertising ensures your brand is present every day, becoming a natural part of commuters’ routines.
Transit advertising is a form of out-of-home (OOH) advertising placed on public transportation infrastructure. This includes ads on KRL commuter trains, Transjakarta buses, LRT, MRT, stations, shelters, and even inside vehicles, on hand grips, doors, and windows.
Why is this important? The daily routine of commuters creates repeated moments where your ad is consistently seen. As audiences take the same transportation routes daily, they are subconsciously exposed to your brand. Longer viewing times and fewer distractions make transit advertising a powerful, unskippable medium, Visioners, take note.
Every day, more than 1.5 million people use KRL and Transjakarta buses. These aren’t just numbers, they represent opportunities to create repetitive brand experiences throughout your audience’s daily lives.
Transit advertising boosts brand recall more effectively than static outdoor ads. Why? Because public transport users usually follow the same route each day, making ad exposure a part of their routine.
City Vision’s transit advertising reaches active urban segments, from office workers and students to creative industry professionals in big cities. It’s ideal for responsive consumer targets such as FMCG, fintech, automotive, education services, and CSR programs.
City Vision is the official partner of Indonesia’s major public transport providers, including Transjakarta, KRL Commuter Line, and LRT. With over a decade of experience, City Vision has managed major campaigns for both local and global brands, as well as government institutions. This credibility makes City Vision the most trusted and influential transit advertising partner in Greater Jakarta.
Source: City Vision
City Vision’s transit advertising in 41 KRL stations across Jabodetabek delivers impressive results, serving 1.2 million daily passengers and over 500 million monthly impressions. Despite seasonal dips, such as during the Eid holiday, high exposure remains thanks to frequent and regular train schedules. This makes KRL a high-reach, high-frequency advertising channel.
Source: City Vision
City Vision’s Long-Distance Transit media reaches intercity travelers with high visibility along key highways and arterial roads. While traffic dipped in February–March 2025 due to fewer public holidays, a significant spike occurred during the April homecoming season, highlighting the potential for seasonal campaigns.
With accurate data and transparent reporting, this media offers a strategic way to build brand recall during high-mobility periods.
BRT shelters (e.g., along Thamrin–Sudirman and other busy routes) consistently deliver stable impressions, even with seasonal fluctuations from national holidays. Located along key city arteries, BRT ads effectively reach both road users and pedestrians throughout their daily routines.
Non-BRT shelters also prove effective, though slightly more impacted by long holidays and seasonal migrations. Still, impressions remain competitive due to placements in high-traffic areas like business districts, residential zones, and commercial streets. This shows City Vision’s ability to reach audiences with precise and adaptive location strategies.
City Vision provides various transit ad formats tailored to audience flow and brand needs:
Full-body branding for buses and trains, delivering large-scale visual impact in motion
Interior ads such as hand grips, door/window stickers, and interactive visuals inside vehicles
Digital signage at stations and shelters, with dynamic, creative content
Floor graphics and ambient media aligned with commuter traffic flow
Visioners, each ad placement is determined through strategic analysis of passenger movement. Creative design and installation are handled by City Vision’s in-house team. Campaign duration and locations can be flexibly selected to align with your brand objectives.
Each City Vision transit ad campaign is backed by transparent and comprehensive reporting. Estimated reach is calculated based on route traffic and operating hours. You’ll also receive visual documentation as proof of ad placement.
Final reports include impression analysis and estimated exposure value, allowing you to evaluate campaign effectiveness and maximize return on investment (ROI). With clear and accurate data, your decision-making becomes more strategic and targeted.
Read also: Utilizing the Promotional Mix to Enhance Brand Awareness in the OOH Advertising Industry
Visioners, in branding, consistency isn’t just important, it’s essential. If you want your brand to be remembered, it must appear in the same place, repeatedly, every day. Transit advertising not only reaches large audiences but does so consistently and effectively.
City Vision offers tailored transit media packages to match your audience and campaign goals. Discover the most relevant transit advertising strategy for your brand with City Vision. Contact our team today to explore the best routes, formats, and schedules for your campaign.
