Have you ever launched an ad campaign with full confidence, only to be met with underwhelming results? The content was solid, the design appealing, yet the impact fell short. In today’s cluttered digital environment, the problem often isn’t the message—but the medium delivering it.
As users increasingly skip YouTube videos, close pop-up ads, or install ad blockers, the type of billboard ads you choose has returned to the spotlight. Billboard advertising is unskippable, physically present, and impossible to ignore. It delivers your message free from digital distractions.
But not all billboards are created equal. That’s where City Vision steps in as your strategic partner, offering maximum exposure, prestige, and impact. In this guide, we’ll explore the different types of billboard ads, their strengths, and how to pick the one that best suits your brand.
Unlike digital ads that can be blocked or ignored, billboards exist in the real world. They create a unique form of “forced attention,” ensuring your brand message is continuously seen without interruption.
Appearing on premium locations like SCBD or Sudirman is more than just visibility—it’s a statement. It reflects authority, ambition, and leadership in your industry. Strong Out-of-Home (OOH) campaigns can even trigger a digital domino effect, from higher search volume and increased social engagement to a boost in conversions.
In short, the right type of billboard ads doesn’t just create visibility; it drives digital performance too.
Here are the main types of billboard ads and their key advantages:
Ideal for long-term campaigns without frequent content changes.
Advantages:
Lower setup costs
Great for consistent brand awareness
Durable and technology-free
Limitations:
Can’t display dynamic or updated content
Not suitable for urgent or time-sensitive messages
Perfect for premium brands that want flexible, eye-catching, modern content.
Advantages:
Supports video, animation, and real-time updates
Captures more attention with movement and light
Enhances brand image as innovative and forward-thinking
Where City Vision Excels:
High-resolution LED for top-tier visuals
Strategically located in Jakarta’s busiest areas
Real-time content control for agile campaigns
Great for product launches, event marketing, or wide outreach in a short time.
Advantages:
High mobility to cover several locations in one day
Ideal for reaching crowded events and dynamic zones
Limitations:
Short exposure time per location
Requires more logistics and permits
Read Also: 7 Reasons Why Bus Advertising is a Highly Effective Out-of-Home Medium
Best suited for disruptive, bold brands looking for a strong wow factor.
Advantages:
Highly engaging and often goes viral
Creates a memorable and immersive brand experience
Limitations:
High production and installation costs
Limited availability in most markets
Here are smart tips to help you select the right fit:
For short-term product launches, consider mobile or digital billboards. Static billboards are more cost-effective for long-term brand building.
City Vision offers billboards in premium Jakarta locations like SCBD and Sudirman, which attract professionals, executives, and key decision-makers daily.
Choose quality over price. A higher-cost billboard in a premium area can generate far greater exposure and impact, giving better value over time.
Your audience has only 3–5 seconds to absorb your message. Strong visuals and punchy copy are key. City Vision’s creative team can help ensure your message hits the mark.
City Vision goes beyond renting billboard space—we offer strategic visual solutions that elevate your brand in public spaces.
Our Strengths:
Premium Locations: From SCBD and Sudirman to high-traffic commuter routes
Advanced LED Tech: Bright, high-resolution displays with energy-efficient systems
End-to-End Services: Planning, design, installation, and performance analysis
Case Study:
A global tech brand launched a campaign with City Vision, using five strategic LED locations across Jakarta. Within just 14 days, brand awareness surged 2.4x and search traffic spiked significantly across search engines and social platforms.
Read also: Smart Guide to Defining Target Consumers for OOH Advertising
Choosing the right type of billboard ads isn’t just about size or cost. It’s about delivering real impact, powerful positioning, and long-lasting impressions.
City Vision is ready to be your partner in building billboard campaigns that go beyond visibility—campaigns that truly move the needle for your brand.
