In almost every major street across cities, videotron advertisements are a common sight. Beyond being a promotional tool, videotrons have become an integral part of urban landscapes in Indonesia.
The term videotron is likely familiar to many. These digital billboards are widely used in big cities, especially in Jakarta, where videotron ads can be found at various strategic locations.
A videotron is an electronic advertisement displayed on a large screen in busy city areas. It serves multiple purposes, including product promotion, branding, public information dissemination, and more. This advertising medium is highly effective in reaching a broader audience.
Videotron represents an advancement in advertising technology. It utilizes Light Emitting Diode (LED) technology, making it a modern evolution of traditional billboards. While billboards display static images, videotrons offer dynamic, moving visuals to capture attention more effectively.
Dynamic visuals are considered more engaging for viewers. In busy city environments, videotron ads stand out with eye-catching videos that can even be entertaining for passersby.
Believe it or not, over half of drivers passing by a videotron ad in Jakarta will notice it. This means that messages conveyed through videotrons are more likely to be absorbed by audiences.
Several studies support this claim:
A Nielsen survey on drivers passing videotron ads found two key insights:
Most drivers pay attention to videotron advertisements.
Around 55% of viewers remember the content displayed.
A study by Intel revealed that dynamic advertisements are up to 5 times more effective in attracting new customers compared to static ads. This means that videotron ads can be up to 5 times more effective than billboards.
Despite its effectiveness, videotron advertising has some limitations:
Unlike billboards, videotron slots are fewer in number.
In smaller cities or rural areas, there may be only around 10 videotron locations available.
Producing a high-quality videotron ad requires a large budget.
The video must be high resolution, created by skilled videographers and editors, which adds to the expense.
For reference, the average videotron ad duration is only 15 seconds. While longer videos can be used, their effectiveness tends to decrease. Research shows that a well-crafted 15-second ad is the most effective in delivering the message.
If you want to make the most of your videotron ad, here are some key factors to consider:
Ensure your ad is placed in a high-visibility area with heavy traffic.
A reputable service provider will offer prime locations at competitive prices.
Keep your ad short and impactful (ideally 15 seconds).
Ensure your message is clear, engaging, and memorable.
Invest in experienced videographers, graphic designers, and editors to create a high-quality ad.
For more information on videotron advertising in Jakarta, feel free to contact our videotron service company in Indonesia to help you maximize your advertising impact.
