Promoting a product is a crucial decision every business owner must make. Without promotion, products may end up piling up at home or in warehouses without buyers. Promotion can be done by placing advertisements in various platforms, both online and offline.
So, which one is more effective: online advertising or offline advertising? Let’s break it down step by step.
Given these two types of advertising, which is more effective today?
It turns out that both online and offline advertising have their own strengths and weaknesses, depending on what you aim to achieve with your advertising efforts.
If you want to reach a larger audience across a broader range of locations, online advertising is a suitable choice. For instance, advertising through Facebook can have a much wider reach compared to billboards. This is partly due to the massive number of smartphone and internet users in Indonesia and worldwide. In Indonesia alone, hundreds of millions of internet users represent a market segment worth exploring.
From a cost perspective, online advertising is generally more affordable. For example, placing an ad on Facebook Ads is significantly cheaper than advertising in a national newspaper. Similarly, the cost of a billboard in Jakarta can be much higher than running a Google Ads campaign.
However, if you find the best offline advertising services in Jakarta, the budget you spend on billboards might prove to be more effective than the amount paid to an influencer, for instance.
Offline advertising isn’t always outperformed by online advertising. Take billboards as an example. Billboards placed along roadsides, traffic intersections, or bustling urban centers can capture viewers' attention for at least 5 seconds, especially at red lights.
Unlike online ads that can be "skipped," billboards remain visible as long as you can afford the cost. This makes them more effective than online ads, which are often skipped by viewers without engaging with the content or the message being promoted.
For this reason, many businesses choose to combine both types of advertising. Online advertising is used to reach a wider audience at a more affordable cost, targeting potential customers from various locations.
Meanwhile, offline advertising is still employed for its effectiveness in establishing company image and branding. Advertising on a billboard in a city's bustling area, for instance, can significantly boost customer trust in your product.
So, based on the analysis above, which do you think is more effective: online or offline advertising? More detailed reviews of each type will be discussed in upcoming articles. The most important thing is to tailor your advertising strategy to your budget and needs. Plan carefully to avoid losses after your campaign.
