In today’s visual era, you often encounter ads scattered across various public spaces. From large billboards on highways to posters in shopping malls and banners in office areas. At a glance, these ads look attractive, but do the messages really sink in with the audience? Unfortunately, not always.
Many brands have already invested heavily to stand out, but the results are not proportional. The audience may see the ads, but only at the level of “seeing.” The message does not reach the heart and mind, so it does not create follow-up effects such as brand recall or purchasing decisions.
This phenomenon is caused by ad placement that is not strategic. When ads are placed in locations that do not align with the audience’s travel moments, the message is quickly forgotten. Like someone passing by without hearing an important conversation, ads in the wrong place lose their impact.
This is the “trap” that many brands often face. They may appear in public spaces but are not truly present at critical points where the audience is ready to receive the message. This is where ads placement in stations emerges as an effective solution to create advertising that is not only seen but also remembered in the audience’s memory.
Source: City Vision
Let’s imagine a simple journey. A tourist arrives at Yogyakarta Station in the morning, just after a long trip from Jakarta. As they step off the train, they immediately blend into the crowd of other passengers moving toward the exit.
Yogyakarta Station is not just a transit point but a cultural gate that connects thousands of passengers every day with Malioboro, tourist centers, and various cultural and culinary destinations. At this point, a brand has a golden opportunity to be present in every phase of the audience’s journey.
At the entrance, passengers are greeted with strong visual ads. This creates a first impression that is hard to ignore.
In the waiting area, they sit while waiting for their departure schedule. This longer time makes audiences more open to absorbing creative ad messages.
At the exit, as passengers step toward Malioboro or other busy areas, the brand’s message reappears as a last touchpoint that strengthens the call-to-action.
Imagine if all these journey points were woven into a storyline. Passengers do not just see the brand but are “taken” on a consistent communication experience from beginning to end of the journey.
A real example can be seen in the campaign for the animated movie Jumbo. For promotion, a giant balloon over 10 meters tall was installed at the east gate of Yogyakarta Station. This installation was not just advertising media but an iconic visual attraction. Every passenger entering or exiting the station definitely saw it, with many capturing the moment in photos and sharing it on social media.
The result? The message did not only stick in the eyes but also in hearts, minds, and conversations. This is the power of ads placement in stations, where it turns an ordinary journey into an experience rich with brand messages, without feeling intrusive.
Not all areas in stations have the same impact. Several spots are proven to determine ad effectiveness the most:
Entrance: Creates a strong first impression. When audiences arrive, they are more sensitive to visual stimulation. This is a golden moment to build awareness.
Waiting area: This is where passengers become captive audiences. With long waiting times, audiences tend to be more engaged with the ad messages displayed.
Exit: The last touchpoint that reinforces the call-to-action. Especially when the exit leads directly to busy areas such as Malioboro, the impact becomes very strong.
Returning to the Jumbo Balloon case study, its placement at the east gate was no coincidence. This location is the main route for tourists heading to Malioboro. With this strategy, the brand message was not just present but strongly attached to the audience’s memory.
Read also: Premium OOH in Jakarta: A Symbol of High-End Brands in the City Center
Source: City Vision
What makes City Vision different is not just providing ad space but transforming ads placement in stations into a domination strategy.
Unskippable ads: All ad spots are placed along the main audience routes. It is impossible to avoid them, so your brand is always seen.
Exclusivity: Limited ad slots make appearing brands more premium. The audience associates your brand with high quality.
Brand authority: Ads in strategic station spots affirm brand positioning as a major player. Your presence is not only seen but also acknowledged.
The strongest example is the Jumbo Balloon installation. It was not just an ad but an attraction that drew attention, created buzz both online and offline, and left a lasting impression.
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City Vision does not simply sell ad space. We offer precise placement strategies that align with every audience touchpoint in their journey. The combination of ads at the entrance, waiting area, and exit creates consistency that dominates and cannot be replaced.
With experience delivering creative installations, City Vision has proven itself a trusted partner for major brands. We help your brand not only appear but also dominate public transit stages. For those seeking advertising that is unskippable, creative, and premium, City Vision is the answer.
Read also: City Vision: Not Just an OOH Agency
Every journey in a station is a golden opportunity. Audiences see, remember, and take home the advertising message. With the right ads placement in stations, your brand is not only present but also dominant.
With City Vision, every audience step is momentum to strengthen your brand image and message. Because effective advertising is not about how many people see it, but how placement makes them remember it.
