In today’s fast-moving era, audio-visual advertising is one of the most inevitable innovations in modern out-of-home media. Within these first 100 words, you’ll understand why OOH that incorporates motion visuals, sound, and even scent has become the new way brands capture public attention. In a bustling metropolis like Jakarta, overflowing with distractions, static ads are easier than ever to ignore. People walk while staring at their phones, listening to music, or rushing to their next stop; visuals alone are no longer enough to make them pause. This is why the newest generation of OOH comes with a multisensory approach, engaging more than one sense to create a stronger, more memorable experience.
You may have experienced this yourself: traditional billboards no longer stop you in your tracks or even make you glance. There are simply too many visuals competing at the same time. Human eyes are now trained to multitask and to ignore visual stimuli that don’t feel relevant.
Imagine this. Someone is walking through a busy transit area. Dozens of City Vision’s LED billboards illuminate the space, vehicles pass by, and people move quickly. Suddenly, one LED screen displays motion visuals perfectly synchronized with soft audio coming from nearby speakers. Moments later, a gentle whiff of fresh orange scent fills the air, familiar, refreshing, and pleasant. The person stops, turns, and smiles without even realizing it.
That brand wasn’t just seen, it was felt.
This is the power of modern audio-visual advertising and sensory branding: it sparks curiosity and creates a multi-sensory interaction that’s far stronger than any static ad. OOH is no longer just a medium in public space, it has become an urban experience.
Source: City Vision
Put simply, audio-visual advertising is a form of digital out-of-home media (such as LED billboards or digital screens in transit areas) that conveys messages through motion visuals, animations, or video. Unlike static billboards, audio-visual media brings a brand story to life through movement, light, and dynamic content.
Sensory branding takes this a step further by adding audio and in some cases, aroma. When all three elements come together, they create a multisensory experience that triggers faster cognitive and emotional responses.
Why is this combination so powerful?
Motion + color instantly trigger focus.
Audio strengthens emotional messaging.
Scent is the fastest sense for memory recall.
This shift creates an entirely new paradigm. OOH is no longer a passive information board—it is an experience that activates multiple senses, embedding brand messages more deeply in memory.
Jakarta moves fast. With its towering buildings, dynamic traffic, and the relentless pace of urban life, brands are challenged to stand out. Digital billboards and sensory branding now add a new layer to the cityscape, more alive, more interactive, more immersive.
Modern OOH no longer relies on visuals alone. It creates an atmosphere:
Soft audio blending with the city’s rhythm
Distinctive scents triggering emotional memories
Premium visuals shaping the ambience of public spaces
OOH industry players play a critical role in this transformation. With premium LED displays placed strategically throughout Jakarta, including transit hubs and crowded public points, multisensory technology is becoming increasingly feasible. This innovation opens the door to an OOH revolution once imagined only for retail or indoor experiential marketing.
Premium brands are expected to stand out, not just be seen, but leave an impression. That's why audio-visual advertising and sensory branding have become increasingly favored:
High Exclusivity
Not every brand can deliver a multisensory experience in public space. The combination of premium LED visuals + audio + scent creates a level of communication that feels elegant and authentic.
A Subtle Form of Brand Flexing
With sensory branding, a brand subtly signals creativity and boldness without appearing excessive.
Stronger Brand Authority
When a brand can be seen, heard, and smelled, it appears more visionary and modern. The public immediately feels that this isn’t an ordinary brand, but one with ambition and high standards.
On digital platforms, ads can be skipped. But multisensory OOH is the opposite, natural, unavoidable, and capable of achieving exceptionally high attention levels.
Imagine premium LED visuals running smoothly, paired with soft audio that doesn’t disrupt the environment, then enhanced with the refreshing scent of orange that triggers instant familiarity. People don’t just see the ad, they experience it as part of the space they’re moving through.
Aromas create emotional recall far stronger than visuals; once triggered, that memory can last for months. This is a power traditional OOH simply never had.
Source: City Vision
In the social media era, unique experiences are a new form of currency. When someone encounters an outdoor LED screen with synchronized audio or a sudden scent activation in a transit area, their first instinct is to record and share it.
Multisensory OOH is highly shareable because it’s unusual, intriguing, and impossible for digital platforms to replicate. These experiences fuel online engagement, extend campaign lifespans, and create a natural loop between offline and online worlds. For urban brands seeking relevance, this strategy is incredibly effective.
Jakarta’s OOH industry is now in a transitional phase, from the static visual era to a fully multisensory one. Technology is maturing, the city infrastructure is ready, and audiences are increasingly open to new forms of communication.
Key pillars of the future multisensory OOH include:
High-resolution premium LEDs capable of extremely detailed displays
Adaptive brightness for visibility across lighting conditions
Integratable audio systems with controlled volume and contextual usage
Scent-enabled OOH in transit areas, creating distinct sensory experiences
With this innovation, OOH evolves from an advertising medium into a sensory-rich urban environment integrated into daily city life.
Audio-visual advertising and sensory branding prove that OOH can be far more meaningful than a simple visual message. It can become an experience woven into the rhythm of city life, something to be seen, heard, and truly felt.
When a brand can deliver a multisensory experience that touches emotions, it doesn’t just appear in the public’s mind, it stays there. This approach lets brands become part of the city’s atmosphere and the stories people naturally share. OOH is no longer just showing ads—it brings experiences to life.
Click here to get the best offer from City Vision!
