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Innovative Billboard Campaigns for Celebrating Idol Birthdays

03 January 2025

Discover innovative methods of expressing birthday greetings from fans to idols via billboards. This guide offers detailed instructions for the installation process.

Recently, the trend of fans giving birthday greetings to their idols through billboards has become increasingly popular among fandoms. This phenomenon has become a creative way to show love and support for beloved idols. Not only is it just sending messages via social media, billboards offer a greater, more personal, and of course viral impression.

Billboards have become a favorite choice because of their great appeal. With their massive size and strategic locations, billboards are able to attract attention, both from idols and the general public. In addition, billboards provide an opportunity for fans to convey messages in a more creative and memorable way.

This article will provide a complete guide for Visioners who want to try giving birthday greetings from fans to idols through billboards.

Preparation Before Creating a Promotional Billboard

Before embarking on a billboard project to promote your favorite idol or related product, there are several preparatory steps that need to be taken to ensure its effectiveness. This process involves determining the budget, selecting the right location, and planning an attractive design.

1. Setting a Budget

Determining the budget is the first and most crucial step. The cost of creating a billboard can vary significantly, depending on several factors such as the size of the billboard, location, and duration of display. Therefore, it is important to carefully calculate how much funding is available before starting.

Your budget will influence decisions regarding the type of billboard to be installed—whether using static, digital, or LED billboards—as well as the display duration. Understanding your available funds will prevent waste and ensure the project runs smoothly without exceeding the set costs.

2. Choosing a Strategic Location

The selection of a billboard location significantly impacts the success of the advertisement. A strategic location allows your advertisement to be seen by the right audience in large numbers. Be sure to choose a place that is frequently visited by your target audience, such as areas near agency offices, concert venues, or popular places often visited by the idol or their fans.

Billboards installed in such strategic places will ensure maximum visibility and increase the chances of attracting people relevant to your campaign. Also consider traffic and visitor density, as this will affect how effectively your billboard reaches a wider audience.

3. Creating an Attractive Design

An attractive billboard design is the key to ensuring your message is delivered effectively. Use creative design elements, from choosing the right colors, eye-catching photos, to other visual elements that can grab attention.

The design should reflect the personality of the idol or the theme being promoted. For example, if the idol being promoted has a bold and colorful style, make sure the billboard design reflects that. Conversely, if the idol is more known for an elegant and professional image, a minimalist design with neutral colors and a focused image would be more appropriate.

Remember that billboards are usually only viewed for a short time, so make sure the design is simple enough but able to convey the message quickly and clearly.

The Billboard Production Process

The process of creating a billboard involves several crucial steps, ranging from design planning to production and installation. Each step requires careful attention to ensure that the final result is attractive and effective in reaching the target audience.

1. Generate Design Ideas

In the initial stage, focus on creating a creative design concept. You can explore ideas such as photo collages, inspiring quotes from idols, or simple animations to enhance its visual appeal. With an attractive design, your billboard will more easily capture people's attention and make them pause to take a closer look. A design that aligns with the character of the idol or the promotion theme will also make the audience feel more connected to the message being conveyed.

2. Selecting the Right Vendor

The next step is finding a reliable vendor to produce and install the billboard. Choose a company with a proven track record and the ability to provide high-quality services. The right vendor will handle every detail of the billboard creation, from material selection to on-site installation, ensuring everything runs smoothly and meets expectations.

3. Production Process

Once the final design is approved, the vendor will proceed to the production stage. This involves the creation and printing of the billboard, as well as preparation for its installation. This process must be well-managed to ensure quality and timely installation. Once everything is complete, the billboard will be ready for installation and display at the designated location.

Tips for Creating Memorable Messages

  1. Concise and Impactful: Keep it simple and meaningful. Make sure your message can be understood quickly.
  2. Creative Language: Use personal, unique, and heartfelt language. For example, "Happy birthday, [Idol's Name]! We'll always be your biggest fans!"
  3. Add a Surprise Element: You can use special elements like foreign languages, small animations, or symbols that only the fan community will understand.

Overcoming Challenges and Obstacles in Installing Congratulatory Billboards

  1. Permitting: The permitting process for billboards can be time-consuming, so make sure you prepare well in advance.
  2. Production Costs: If your budget is limited, look for vendors with competitive prices or choose a shorter display duration.
  3. Potential Negative Reactions: Handle criticism calmly and focus on the main goal, which is to please your idol.


Planning a birthday message through a billboard requires creativity, budget, and careful planning. With the right steps, you can give a special surprise that leaves a lasting impression on your idol.

Visioners, realize your birthday message ideas with the help of outdoor advertising services from City Vision. As Indonesia's leading OOH media provider, City Vision offers a variety of billboard options with advanced technology, strategic locations, and premium quality. Trust your special moment to City Vision, your trusted partner to deliver a memorable message through outdoor media! Contact our team now!

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