Jakarta, [22 Apr. 25] – City Vision, Indonesia’s largest Out-of-Home (OOH) media company, reinforces its market leadership by launching its latest LED installation at the Indonesia Convention Exhibition (ICE) in BSD. Strategically located in the heart of a prominent business and event district, this new asset delivers a more effective, modern, and eye-catching digital advertising experience.
As the largest exhibition and convention center in Indonesia, ICE BSD has become a prime destination for both national and international events. City Vision’s newest LED installation at this site is designed to support brands in reaching a premium and diverse audience—from exhibition participants and visitors to business professionals attending events at ICE BSD.
Meyrick Sumantri, Co-Founder & Co-CEO of City Vision, stated, “We remain committed to delivering the best innovations in Indonesia’s OOH industry. The installation of our new LED at ICE BSD is a strategic move to maximize brand visibility at one of the most prestigious locations in the country. With cutting-edge technology and an iconic design, this installation not only adds value for advertisers but also enhances the aesthetics of public spaces.”
The new LED at ICE BSD is equipped with high-resolution digital technology that enables dynamic and relevant messaging. Its position, clearly visible from multiple angles, ensures that brands can capture the attention of a broad audience, including event attendees and traffic around ICE BSD. The iconic four-sided design also supports the display of 3D or anamorphic content, allowing brands to create immersive and creative visual experiences that deliver messages in a more engaging and memorable way.
Supporting the Growth of Indonesia’s OOH Industry
In line with the rapid development of BSD as one of Indonesia’s leading economic and lifestyle hubs, City Vision recognizes the importance of utilizing public spaces to foster meaningful connections between brands and communities. The LED installation at ICE BSD is also designed to support major events regularly held at the venue, from tech exhibitions to international concerts, making it a highly relevant advertising platform year-round.
Juliana Kumala, Co-Founder & Co-CEO of City Vision, added, “We believe OOH media is one of the most effective ways to deliver impactful messages. With the launch of this new LED at ICE BSD, we aim to help brands create a lasting impact while also beautifying public spaces. This innovation reflects our dedication to building a more inclusive, creative, and sustainable future for OOH.”
