Yogyakarta is a tourist city that never runs out of visitors. From morning until late at night, thousands of people flock to Jalan Malioboro to shop, stroll around, or simply soak in the cultural vibe of this unique city. Because of its density and popularity, Malioboro is often seen as a golden spot for advertising. Many brands choose this area, hoping their message will be instantly captured by tourists.
However, the reality is not that simple. Visual advertisements in Malioboro blend in with shop signs, street vendors’ banners, seasonal posters, and colorful decorations. All these visual elements compete for attention, creating “visual noise” that actually makes it harder for a brand’s message to stick in the minds of the audience.
This is where many advertisers overlook a huge opportunity: the Exit Gate of Yogyakarta Station (Tugu Station). The transition moment when passengers just get off the train, pull their luggage, and prepare to step out toward Malioboro is a powerful focal point. Before they are swept away by the hustle and bustle of the street, there is a brief window that can be used to create a memorable last impression.
For brands, this exit is not just a transit path—it is a premium stage to greet travelers for the first time, while also becoming the last memory before they dive into the Malioboro crowd. With the right advertisement, this fleeting moment can transform into a long-lasting memory that’s hard to forget.
Source: City Vision
Imagine a train passenger who has just arrived in Yogyakarta. After a long journey, they walk slowly through the station corridor, surrounded by the footsteps of hundreds of other excited travelers eager to begin their adventures.
Before the sounds of Malioboro’s street musicians dominate, before the neon shop signs pull their eyes, there is one crucial point, the Exit Gate of Yogyakarta Station. At this moment, passengers are still focused, not yet distracted by the chaos outside.
The last visual frame they see can serve as a “travel marker,” a last impression that easily sticks in memory. This transition moment is not just an exit route, but a psychological zone that brands can leverage to leave a strong impression.
The Exit Gate of Yogyakarta Station is not just an access point to Malioboro, but a strategic space with unique strengths for Out-of-Home (OOH) advertising. There are at least three key reasons why this spot is so valuable:
Lasting Memory: Ads placed at the exit become the final image before travelers step into Malioboro. It’s the opening moment of their journey, carried with them throughout their exploration.
Forced Attention: There’s no other way, every passenger passes through this path. That means the ad is unskippable, guaranteed to be seen.
Captive Audience: Tourists usually walk slowly, dragging luggage, or waiting for their group. This provides longer exposure time, giving the ad a better chance to be noticed.
Source: City Vision
Behind the huge potential of the Exit Gate of Yogyakarta Station, there is one key player who dominates this premium spot, City Vision.
Unlike Malioboro, which is crowded with “visual competition,” the space at the station exit is very limited. This exclusivity makes it extremely valuable. A brand showcased here doesn’t just appear, it stands alone as the dominant icon welcoming thousands of travelers every day.
Being present at this point with City Vision means making your brand premium, elegant, and irreplaceable.
City Vision is not just a media provider but a partner that understands the psychological significance of a traveler’s journey. Some of City Vision’s strengths include:
Unmatched Exclusivity: Limited spots at the station exit reserved only for select brands.
Unskippable Ads: Every passenger passes this route, making your ad impossible to avoid.
Boosting Brand Authority: Positioned at this golden point, seen by thousands of tourists, your brand will be perceived as a “main player” in Yogyakarta.
Yogyakarta continues to see a surge in tourists, especially through Tugu Station as the city’s main gateway. Every passenger exiting the station is a potential audience you can “lock in” from the very first step toward Malioboro.
This momentum is too valuable to miss. If you wait longer, another brand may claim this strategic spot before you.
Make the Exit Gate of Yogyakarta Station the final billboard travelers remember. Only City Vision can deliver irreplaceable advertising at this premium point.
In advertising, first impressions matter. But last impressions are far more powerful in determining how an audience remembers a brand.
By being present at the Exit Gate of Yogyakarta Station, your brand doesn’t just get seen, it closes the traveler’s transit experience with impact. Every person stepping into Malioboro will carry a fresh memory of your brand.
With City Vision, your brand won’t just be in Yogyakarta, it will become part of every traveler’s story. The last impression you create will transform into a lasting impact.
