Source: Instagram/jogjascenery credit to Instagram/ngesti.wuryantoro
Every tourist arriving at Tugu Station Yogyakarta usually shares the same main destination, which is Malioboro. This iconic area feels like the first gateway to experience Jogja’s atmosphere filled with culture, culinary delights, and a warm vibe. However, on the short journey from Tugu station to Malioboro, many brands are still absent in greeting their audience.
Yet it is in this very first moment that tourists are full of enthusiasm. They are looking for familiar signs, seeking directions, and starting to absorb new experiences. The important question arises, who will fill the most strategic space during this valuable moment? If your brand is not there, a huge opportunity can slip away.
Imagine the experience of a tourist who has just arrived at Tugu Station. Once the train stops, the doors open, and the sound of footsteps echoes. The bustling atmosphere of the station greets them instantly: street vendors, announcement speakers, and exit signs.
As soon as they step out of the station gates, the “Malioboro” sign is clearly visible. Curiosity and excitement push them to walk quickly. It only takes around five minutes to reach the heart of Malioboro, but along that short route, every visual they encounter becomes part of their first impression of Yogyakarta.
From billboards to videotrons and signage, all have a golden opportunity to stick in the audience’s memory. This is the moment when brands can appear, greet, and become part of the travel narrative.
Source: Unsplash
Geographically, the distance from Tugu station to Malioboro is only around 300 meters. This means tourists only need to walk 5 to 7 minutes to reach Malioboro’s main street.
Even though it is short, this route carries massive audience traffic. Every day, thousands of people take this walk:
Domestic tourists traveling with family
Young backpackers full of energy
Student groups on study tours
International tourists wanting to see the first face of Jogja
The result is a huge, diverse, and highly targeted audience repetition. A single advertising point on this route can reach multiple segments with high frequency every day.
The route from Tugu station to Malioboro creates a unique advertising condition called forced attention. Tourists cannot avoid visuals along this path. There is no “skip” button like in digital ads, and no option to close their eyes.
Every brand placed at strategic points here automatically becomes part of the iconic “Tugu - Malioboro” experience. The ads are not only seen but become part of the tourist’s travel story. When the audience remembers Jogja, they also remember the brand that greeted them first.
Read also: Creative and Effective Billboard Ad Ideas
Source: City Vision
Being present on the route from Tugu station to Malioboro is not just about advertising, it is about owning an exclusive strategic position. This is the value that City Vision provides:
Unmatched Exclusivity: Ad space is limited, not every brand can enter. Only premium brands can appear here.
Boosting Brand Authority: Being located at a tourist landmark means your brand appears as a symbol of trust, strength, and prestige.
A Stage for Brand Flexing: More than just awareness, presence on this route is a statement that your brand plays at the top level. The audience not only sees but also associates your brand with high quality.
Read also: Out-of-Home Advertising in Jakarta
As a pioneer in premium OOH media, City Vision provides the most strategic advertising network at Tugu Station and along the route to Malioboro. No tourist can miss your visuals as they walk this path. In other words, every second of their journey from Tugu station to Malioboro is exposure space for your brand.
This is what sets City Vision apart from other media. Digital ads can be skipped, TV can be ignored, and radio can be turned off, but OOH advertising on the Tugu - Malioboro route is unskippable. Tourists do not only see it once, they are consistently exposed because of the repeated traffic every day. This creates strong visual dominance, making your brand top of mind from the very beginning of their Yogyakarta journey.
Imagine thousands of tourists arriving daily. The moment they step out of the station, their first walk to Malioboro is welcomed by your brand. The effect is not just awareness but also the perception that your brand is present at the most important point of their journey. This is a branding investment that provides not only exposure but also builds lasting emotional associations.
Read also: Renting a LED Billboard in Jakarta
The short route from Tugu station to Malioboro is a path with massive traffic and irreplaceable momentum. Every tourist step on this path is a golden opportunity for brands to appear and greet. Advertising at this strategic point is not only about visibility but about making your brand part of the iconic narrative of a Yogyakarta journey.
Do not let your brand be absent from this valuable space. Trust your premium OOH advertising to City Vision and be the first brand to greet every tourist from their very first step in this cultural city.
