Visioners, imagine you've spent a large budget to create an attractive ad design, craft a strong message, and prepare a solid marketing strategy. However, all of that turns out to be for nothing due to one simple problem: not knowing the correct procedure for installing ad boards at bus stops.
Many brands end up canceling their plans to advertise at bus stops because they assume the process is complicated or requires an "insider" to handle the permits. But in reality, placing an ad at a bus stop, especially the non-BRT type, can be done easily as long as you work with an official partner who understands the regulations.
Many brands have not yet maximized the potential of non-BRT shelters, even though this medium holds strategic advantages. They are positioned near residential areas, commercial centers, and busy routes for both private and public vehicles, which makes it easier for ad messages to reach a diverse audience.
Ad competition at non-BRT shelters is relatively low compared to BRT shelters, allowing your brand to appear more dominant. The minimal competition creates more space for the visual message to stand out. As a result, audience attention can be focused directly on your brand.
Ads on non-BRT shelters are unskippable because they are seen by pedestrians, drivers, and passengers waiting for the bus. This exclusivity makes the ads harder to ignore and easier to remember. With consistent exposure, the chance to increase brand awareness and image becomes much greater.
Sourcer: City Vision
City Vision is the official operator for transit media and non-BRT bus stops in Jakarta. With experience since 2008, City Vision ensures that the process of installing ads at bus stops is legal, transparent, and efficient.
As a partner verified by authorities, City Vision focuses on managing media at non-BRT shelters, which are now widely distributed at strategic locations. This makes it easy for brands to reach their target audience without having to worry about permits and regulations.
With its professional and integrated service, City Vision helps you from start to finish, from planning, production, installation, to monitoring.
Also read: Time to Go Exclusive: Premium Billboards for High-End Campaigns
Visioners, here is an overview of the practical steps for placing an ad at a bus stop through City Vision:
The first step is to prepare a detailed campaign outline. Determine your ad's objective, target audience, desired locations, and the main message you want to convey. This outline will serve as a guide throughout the installation process, making each step more focused and efficient. Don't forget to prepare a detailed budget so that the execution aligns with your plan.
Design is the key to a successful ad at a bus stop. Make sure the visuals you use can grab attention in seconds. Use contrasting colors, easy-to-read typography, and a message that is short but powerful. When placing an ad at a bus stop, it's also important to follow the technical standards of the media provider, such as City Vision, to ensure the printed and placed results meet the expected quality.
Location is a determining factor in an ad's effectiveness. Choose bus stops that have high traffic and are relevant to your target market. For example, if your product targets young people, choose bus stops near campuses or shopping centers. Media providers like City Vision have a network of premium locations that make it easy for you to choose the best spot for your campaign.
Once the design and location are ready, the next step is to produce the ad materials. It's important to ensure the production and logistics process runs on time. Coordinate with the media provider for delivery and installation. City Vision, for example, has a professional team that ensures the entire process runs smoothly and the ad is installed according to schedule.
The final step is to evaluate the ad's effectiveness. Monitor audience response through an increase in brand awareness, sales, or social media interaction. In addition, make sure the condition of the ad board is maintained so the message remains clear for the duration of the campaign.
By following the steps above, placing an ad at a bus stop is not just a technical process but also a marketing strategy that yields maximum results.
For those who want a campaign that runs smoothly with the support of strategic locations, high-quality design, and on-time installation, partnering with an experienced media provider like City Vision is the right choice.
Source: City Vision
As additional information, the following non-BRT bus stop locations are among the best options for ad placement with City Vision:
Bundaran Senayan 1
Summittmas
Polda Metro Jaya
Karet Sudirman 1
Grand Sahid
MH Thamrin 1 - 2
Dukuh atas 4
GBK 2
Source: City Vision
Meanwhile, the following BRT shelters in Jakarta are considered the best options for OOH ad placement by many brands:
Bundaran HI Astra Bus Shelters
Bundaran Senayan Bus Shelters
Dukuh Atas Bus Shelters
Senayan Bank DKI Bus Shelters
Karet Bus Shelters
Polda Bus Shelters
Tosari Bus Shelters
Visioners, if you want your brand to stand out in the public space in a legitimate, easy, and high-impact way, City Vision is the answer. As an official partner, City Vision guarantees legality, offers a practical process, and provides strategic locations for maximum exposure.
With the support of modern technology such as LED roadside digital, dynamic content, WiFi tracking, and O2O integration, City Vision delivers outdoor media that is not only visually appealing but also performance-driven and measurable.
Contact City Vision now and make an effective bus shelter ad campaign a reality to boost your brand awareness.
