Here’s an illustration: a local fashion brand owner once invested millions of rupiah in a digital campaign across various platforms. Unfortunately, the results fell short—low engagement and nearly stagnant sales. Their ads were drowned out in the digital noise, easily scrolled past, skipped, or muted by users.
In today’s digital age, the abundance of promotional channels ironically makes it harder for brands to truly stand out. That’s why, Visioners, it's not enough for today’s brands to simply exist. To build strong branding and real presence, a brand must stand out.
So, what’s the first step? A smart mix of media and promotional strategy is key—and one of the most powerful channels is Digital Out-of-Home (DOOH) advertising.
This is where City Vision plays a vital role by offering LED billboard assets strategically located in exclusive areas of Jakarta, transforming your brand message into a public focal point.
While numerous digital promotional media are available today, not all are equally effective in quickly and strongly building brand awareness. Below is a brief overview of commonly used promotional channels and their roles in today’s brand strategy:
Platforms like Google Ads, Meta Ads, and TikTok Ads offer high flexibility for targeting specific audiences. However, these ads are often easily ignored—just one click away from being skipped.
Social media helps brands build communities and emotional closeness with consumers. However, platform algorithms often limit organic reach, making it hard for content to reach new audiences without paid promotions.
This strategy excels in long-term brand promotion through informative content. However, it doesn’t deliver instant results and requires time and consistent effort to rank well on search engines.
Great for retaining existing customers with personalized, relevant messages. However, it's less effective for quickly building broad brand awareness.
Partnering with influencers can be an effective way to reach audiences organically and personally. But this strategy heavily depends on the influencer’s credibility. If their reputation drops or the content misses the mark, your brand’s image can suffer. High potential, but also high risk if not managed carefully.
Source: City Vision
DOOH ads, such as giant LED screens at Plaza Indonesia, Sudirman Center, IDX, Gatot Subroto, and SCBD managed by City Vision—are displayed in public spaces and are unskippable, unscrollable, and unmuteable. These LED screens capture real moments of attention amid everyday routines. More than just visually striking promotions, DOOH is a brand flexing arena, a place where strong brands assert their presence.
It’s no surprise that major brands use this media and strategy to drive digital interactions—from Google searches to social media mentions and even e-commerce purchases. With City Vision’s premium location network, your brand can stand out in the very heart of Jakarta.
Choosing the right media is only half the battle. Your strategy must also align with digital audience behavior. A mix of creativity and data-driven approaches is essential to capture attention and drive results.
Tools like Google Analytics and social listening platforms help you understand content consumption patterns and customer behavior. These insights guide you in crafting the right message, visuals, and timing.
Retargeting is key to keeping your brand top-of-mind. But these campaigns work best when triggered by a strong first visual impression—something DOOH delivers through high-visibility LED displays seen by millions daily.
Combine City Vision’s LED displays with digital ads and landing pages for a seamless promotional experience. Audiences who see your physical ads are then directed to digital platforms via smartphones for deeper engagement.
DOOH excels at creating impactful visual moments that grab attention instantly. From there, you can direct audiences to interactive campaigns such as TikTok challenges or microsites with gamified OOH experiences, boosting brand engagement.
This not only extends promotional reach but also builds an emotional connection between your brand and your audience—introducing your brand in a fun, fresh, and memorable way.
Source: City Vision
Choosing the right strategy isn’t guesswork—it’s about understanding your audience, business goals, and the nature of each channel. City Vision is ready to be your strategic partner in defining the most impactful approach.
A deep understanding of your audience is crucial. City Vision helps you select advertising points that match your target demographics—from daily commuters in Gatot Subroto to Jakarta’s urban elite in SCBD.
Are you aiming to build awareness, rebrand, or boost sales? Each goal requires a different approach. For quick and broad awareness, a combination of LED displays and digital strategy is your best bet.
Digital OOH advertising may require higher investment compared to conventional ads, but the impact is also greater—especially in building brand credibility and exclusivity.
City Vision’s LED assets can trigger various online actions—embed QR codes on the screen that lead directly to landing pages, incorporate AR content for interactive experiences, or launch campaign hashtags that go viral on social media.
In the sea of digital information, your brand needs more than visibility—it must command attention. Relying on just one media type or strategy is no longer enough to make a meaningful impact.
By combining the right media and promotional strategy—especially through Digital Out-of-Home advertising—you don’t just build awareness, you also foster trust and curiosity.
City Vision is more than a provider of LED screens—it’s your strategic partner for modern-day advertising. With the largest public transport network in Indonesia, dynamic content technology, WiFi tracking, O2O integration, and real-time campaign monitoring, we’re committed to delivering measurable, high-impact OOH advertising.
Want your brand strategy to dominate, stay relevant, and never be ignored?
Consult your next ad campaign with the City Vision team. In the noisy and competitive digital era, only brands that dare to stand out will be truly remembered.
