Shelters located on the non BRT busway route are an underutilized outdoor advertising opportunity. Their placement across various strategic points gives your ads the potential to be seen by thousands of people every day. With high visibility, these shelters effectively reach commuters, pedestrians, and passing motorists.
The main advantage of advertising along non BRT busway routes is the diversity of the audience. From students and office workers to tourists, everyone can become a target for your campaign. Combined with heavy traffic in areas surrounding these shelters, your brand message can be delivered more effectively.
With strong visuals and the right messaging, your ads along the busway can become an unmissable center of attention.
Jakarta is a city that never sleeps, filled with constant movement. Every day, millions of people pass through key points like schools, offices, markets, and transport hubs. Interestingly, many of them travel through the non BRT busway route, which connects areas filled with activity. This makes it a strategic pathway to reach a highly diverse audience.
The non BRT busway route provides access to areas that conventional advertising media rarely cover. Here, audiences are not only passing by but often waiting or interacting around the shelters, creating valuable “forced attention” moments for brands. This potential makes the route an effective communication channel for building brand awareness amid daily urban mobility.
For brands looking to expand reach, the non BRT busway route is a golden opportunity to connect more closely with audiences. By leveraging strategic points along this route, your ads remain visible and relevant in people’s daily routines.
The non BRT busway route is far from being a quiet path with little movement. Even though it is not part of the main BRT corridors, the traffic volume is just as significant. Every day, these routes pass through:
Densely populated residential areas housing thousands of urban families
Local culinary hubs that attract visitors from all walks of life
Market terminals that serve as daily meeting points for vendors and buyers
Worker transit points that link suburban office areas with the city center
This potential is often overlooked simply because it has not yet been widely monetized. That is where the opportunity lies. Brands that step in early secure a pioneering position, building closer connections with audiences before the route becomes saturated with competitors.
City Vision understands that route mapping is just as important as brand strategy mapping. We provide ad placement points directly connected to the non BRT busway route, ensuring your brand message reaches relevant and potential audiences. With deep insight into local traffic patterns, every impression from thousands of passing eyes can be maximized into valuable exposure.
Our principle is simple: effective ad placement is not just about being in the city center, but about being exactly where audiences move every day. This approach keeps your brand present in people’s daily routines, building natural and consistent message repetition. The result is advertising that is not only seen but remembered in the long term.
City Vision’s non BRT shelter assets are located in Indonesia’s busiest traffic corridors, including Sudirman–Thamrin. With a constant flow of vehicles and pedestrians, this area is one of the most premium locations for impactful outdoor campaigns.
Read Also: Benefits of OOH Advertising: Beyond Online Ads
City Vision is the official transit media provider for non BRT areas, giving brands legal and strategic access to routes that competitors rarely reach.
By using a local traffic–based approach, we understand audience movement patterns, making ad placements more effective. This ensures every brand message reaches the right people at the right time.
City Vision complements the world’s largest bus rapid transit system with advertising canvases that move daily. TransJakarta buses become “moving billboards” that deliver nonstop exposure, generating up to 50 million impressions per day.
1,500+ fleets ready to carry your brand message
4,600 km of the world’s longest BRT network
Unlimited brand visibility opportunities every day
The non BRT busway route is traveled by thousands of commuters every day. Advertising along this route is unskippable, unavoidable, and always within the audience’s line of sight.
By leveraging the non BRT busway route, your brand can reach audiences more closely, more consistently, and more relevantly. City Vision is ready to help you design an OOH advertising strategy that is targeted and impactful.
Interested in placing your brand on the right route? Contact the City Vision team today and build a modern OOH campaign that ensures your brand is not only seen but also remembered every day.
