Source: Unsplash
Whenever the word “Yogyakarta” is mentioned, a traveler’s thoughts immediately turn to Malioboro. However, before they get there, there’s one short path they always take: from Yogyakarta Station to Malioboro. Unfortunately, many brands overlook this golden opportunity.
In reality, the distance from Yogyakarta Station to Malioboro is only about 350-500 meters, a brief 5-7 minute walk. This path witnesses thousands of daily travelers who have just stepped off a train and are beginning their first experience in the city of Yogyakarta.
The problem is, many brands are more focused on placing ads in city centers, malls, or on major roads, forgetting that the most emotional moment happens at the very start of a journey. As travelers first breathe in the air of Jogja and look for their bearings, that is where an ad should be. Not just seen, but greeting them.
Imagine a real-life scenario: a long-distance train arrives at Tugu Station in the morning. Passengers from Jakarta, Bandung, Surabaya, and even outside Java disembark with suitcases, backpacks, and cameras in hand. They exit the station, head north, and cross the street. Within minutes, Malioboro, the iconic landmark of Jogja, is right before their eyes.
Along that short path, the stream of tourists moves like a river that never runs dry. From morning until night, hundreds to thousands of people pass through with the same destination: Malioboro. For them, this is the beginning of their journey, the start of their story.
Every second, travelers look around, taking in the city's atmosphere, searching for signs, or simply admiring the old buildings nearby. This is where OOH ads work most effectively. Without being pushy or intrusive, the ads automatically enter the traveler's journey.
Every billboard, LED screen, or other OOH medium becomes a part of a traveler's first story about Jogja. And the first story always leaves the strongest impression.
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One important fact that brands must realize is that the journey from the station to Malioboro is a mandatory route. There is no true alternative that can replace this path. Whether they take a becak, a horse-drawn carriage, an online taxi, or simply walk, all travelers must pass through this main corridor connecting these two icons.
This means the audience cannot avoid it. They are guaranteed to pass by the OOH spots along this route. It doesn't matter if they arrive in the morning, afternoon, or night. It doesn't matter if they are local or international tourists. Everyone enters the same flow.
For brands, this is a guarantee of a captive audience that no other channel has. While on digital media the audience can skip ads, or on television they can change the channel, on this path, ads are unskippable. The audience themselves automatically passes by the ads.
In other words, tourist movement equals ad distribution. If the path is certain, then attention is certain.
The very short distance from Yogyakarta Station to Malioboro brings three major advantages for brands:
When travelers walk or sit in a becak, their eyes automatically take in their surroundings. They simply cannot bypass the ads. This is the essence of OOH advertising on this premium route: the audience has no choice but to see.
The "first time" moment is a defining one. When a traveler has just arrived and your brand is there to greet them, that impression sticks. Your brand appears as if it is part of the welcoming hospitality of Jogja, which boosts the perception of your brand’s authority and dominance.
Ad slots on this route are very limited. Unlike major highways with countless billboards, on the path from the station to Malioboro, there are only a few select spots that can be utilized. A brand that secures a position here automatically gains an exclusive aura, making its presence feel premium and distinct from advertising in ordinary locations.
Also read: City Vision: Not Just an OOH Agency, But a Strategic Brand Building Partner
Source: Instagram/jogjaseni credit to Instagram/edy_heartone_11
City Vision truly understands the potential of this golden route. As a leading OOH partner, we provide an exclusive network both inside and outside of Yogyakarta Station. Our approach isn't just about placing an ad; it's about ensuring your brand is present at the most strategic point—the gateway for travelers to Malioboro.
With extensive experience and a broad network, City Vision makes your ad an integral part of a traveler's journey. Every step they take from the station to Malioboro will be accompanied by your brand's presence.
This is the true essence of brand flexing. Thousands of people every day don't just see your ad; they perceive it as part of the narrative of their very first journey in Jogja
Also read: Out-of-Home Advertising in Jakarta: The Smart Strategy for Modern Brands to Appear in the Real World
Now, imagine the opposite scenario. Your brand is not present on the station-to-Malioboro route, while a competitor has already secured the premium spots. Every day, thousands of travelers see your competitor's logo, tagline, and message, while your brand is absent.
Naturally, the effect is massive. The awareness you could have dominated falls into the hands of your competitor. And the longer they control this route, the harder it will be for your brand to catch up. Therefore, this golden route is not just an “ad space,” but an arena for the battle of awareness. The brand that is present here will be perceived as more dominant, more premium, and more worthy of being remembered.
Don't lose this opportunity. Secure your premium City Vision spot in Yogyakarta now, before this exclusive space is taken by your competitors.
Also read: Creative and Effective Billboard Ad Ideas: Bring Them to Life with City Vision
Every tourist journey in Yogyakarta always starts from a single point: the short distance from Yogyakarta Station to Malioboro. This path may seem simple, but its impact is extraordinary. Thousands of travelers' steps, every day, carry gazes that can be directed toward your brand.
With City Vision, your brand is present at every one of those steps. It's not just seen; it becomes a part of a traveler's first story about Jogja. A consistent and strategic presence will ensure your brand is always remembered, even after travelers return to their hometowns.
Don't let a traveler's first moment pass by without a trace from your brand. Turn this short journey into a major momentum, because in Jogja, every step a traveler takes is a step toward your brand.
