As time goes by, advertising methods have become increasingly diverse, from conventional to digital advertising. Digital advertising, in particular, has become an unavoidable choice. Consequently, there is a need for other advertising media to compete and find a place in the market, ensuring that your advertising can also be well-received. One such type of advertising, besides digital advertising, is Out-of-Home (OOH) advertising.
Many companies allocate a portion of their budget to advertising services for their company's advertising campaigns. Whether it's in mass media, television, the internet, or OOH, there's always a reason behind the choice. Below, we will explore why companies need OOH media and what OOH media actually is.
OOH, or Out-of-Home, refers to advertising that is placed in outdoor spaces. The media used includes billboards, banners, posters, or similar formats. Essentially, it involves placing advertisements in public spaces, outdoors, where they can be accessed by many people in the area.
OOH advertising strategy is local in nature. This means that the target audience for the advertisement is limited to people who pass through the area where the advertising media is installed. If you install OOH media in Jakarta, only those who pass through that specific location will see your advertisement.
This outdoor advertising strategy has been around for decades. Even with the development of digital advertising media today, which offers many advantages, outdoor media remains popular.
Digital or online advertising, which has emerged recently, offers advantages that offline advertising media do not have. The most significant advantage of digital advertising is the ability to target a specific audience. You can set criteria for your target audience based on location, age, gender, and even lifestyle and interests. Moreover, payment for digital advertising is based on the number of clicks, so you don't have to pay for people who are not interested in viewing the advertisement.
Meanwhile, offline advertising methods such as OOH media in Jakarta are seen by everyone who passes by the installation point. However, this doesn't necessarily mean it's a disadvantage compared to digital advertising.
From another perspective, outdoor advertising allows for a wider reach. You will reach an audience from unlimited criteria. This means more people will see your advertisement. You might even acquire customers from criteria you hadn't previously considered.
Outdoor advertising media also has advantages that digital advertising doesn't. Viewers can't simply skip your advertisement. While they can click the "skip" button when watching digital ads, they will still see your ad when passing by the installation location. Additionally, the locations for installing OOH media are highly strategic, often in crowded areas or in the city center of major cities like Jakarta.
Regardless, there are unique advantages to OOH media strategy. It's no wonder that this strategy remains popular, with companies utilizing OOH media services in Jakarta to reach their target audience in the nation's capital. However, there are a few things you need to consider to ensure your OOH advertisement is effective and yields maximum results.
The success of OOH advertising will greatly depend on the design, installation location, and the chosen OOH media company. Additionally, the key to ensuring your advertisement is successful is by choosing the best OOH media service in Jakarta.
Make sure you use OOH media from a reputable OOH media service company in Indonesia. Choose an advertising company with a good portfolio. Ensure they can understand your needs and identify your target audience effectively.
It's important to check the testimonials of clients who have used their advertising services. Also, pay attention to reviews and ratings from other customers.
You can find all these requirements at City Vision, a pioneer in providing OOH media services in Indonesia based in Jakarta. There are various advantages offered by our OOH media in Jakarta, such as decades of experience in outdoor advertising. We have more than 2000 outdoor media in various strategic locations, and of course, we offer affordable OOH media prices.
Additionally, all OOH media assets are connected with digital capabilities. The advertising strategy we offer has a database with more measurable and impactful achievements. Each of your campaigns will be designed as effectively as possible with a targeted audience or market and ensured to run smoothly.
It's no wonder that our OOH media services in Jakarta have been trusted by 300 leading brands from both domestic and international markets. To use our OOH media services in Jakarta, contact us immediately and get the best price offer for your company.
