Visioners, imagine your brand's message displayed at a point seen by thousands of people, morning until night, every day without a break. That is the power of placing ads on non-BRT shelters, a medium that not only offers high visibility but also builds an emotional connection by being present on people's daily routes. With strategic locations on busy streets, the chance to capture an audience's attention is much greater compared to ordinary advertising channels.
This article will review the strategy of utilizing non-BRT shelters as an effective promotional medium, complete with impression data from premium locations. You will see how millions of impressions per month can significantly impact brand awareness.
Non-BRT shelters are often considered supplementary, but they are located close to citizens' real, daily activities: markets, schools, residential areas, and local business centers. In the context of placing non-BRT shelter ads, these locations provide the advantage of a longer dwell time because people are waiting for transport. The practical benefit is a relatively measurable cost, while the exposure can be highly relevant and repetitive.
City Vision data (January-June 2025) shows that several premium spots can generate significant impressions every month. For example, the MH Thamrin 1-2 shelter recorded an average of more than 18.7 million impressions per month, or around 624 thousand per day. This figure proves that a strategic location can be a decisive factor in the success of an OOH campaign.
In total, these eight premium spots generated more than 646 million impressions over the last six months. With a daily reach potential of 3.59 million people, utilizing premium shelters can clearly maximize brand exposure.
This figure shows the potential for a real reach when you decide to place non-BRT shelter ads.
Practical reasons for choosing non-BRT shelters for advertising include proximity and repetition. Ads at shelters are placed at a moment when the audience tends to pay attention to their surroundings, rather than being absorbed in their screens. This creates organic forced attention.
Strategically, non-BRT shelters offer the following advantages:
Hyperlocal targeting, suitable for FMCG products, local services, or retail promotions.
More efficient costs compared to premium spots in the CBD, but with long-term effectiveness.
Creative space for designs that are relevant to the local context, making the message feel more personal.
To get the most out of your campaign, it's key to understand how to properly place ads on bus shelters in a targeted way.
The first step to a successful bus stop ad is to have a clear campaign plan. Decide on your advertising goals, target audience, ideal locations, and the main message you want to get across. This outline will be your roadmap, helping every stage of the process run smoothly and efficiently, including setting the right budget.
A powerful design is your best tool for grabbing attention fast. Use high-contrast colors, an easy-to-read font, and a short but compelling message. Make sure your design follows the technical standards of a media provider like City Vision to ensure the final print and placement meet the highest quality.
Location plays a huge role in your ad's effectiveness. Choose shelters with high foot traffic that are relevant to your target market. For example, for a product aimed at students, a stop near a school or campus is the perfect choice. City Vision provides a network of premium shelters that makes it easy to find the most potential spots.
Once your design and location are ready, the next stage is managing the production of the ad materials. Make sure everything from printing to delivery and installation happens on schedule. City Vision has an experienced team that professionally handles the installation process so your campaign can go live on time.
Evaluation is a key step to measuring your campaign's success. Keep an eye on indicators like an increase in brand awareness, sales, or social media engagement. It's also smart to do routine maintenance on the ad boards to ensure the visuals stay clear and appealing throughout the campaign period.
Adapting your ad design with local elements, such as regional language or city icons, can make the message feel closer to the audience. This personal touch helps build a stronger emotional connection. As a result, your ad is not just seen, but also felt by the people who see it.
Including a QR code or a short call-to-action makes it easy for the audience to directly access information or special offers. This strategy turns a billboard from a passive medium into an active channel for interaction. As a result, you can track the campaign's response in real time and measure its effectiveness.
Placing ads on non-BRT shelters during peak traffic and bus passenger hours can significantly increase the number of people who see them. This is important for getting maximum impressions in a short amount of time. With the right traffic analysis, you can reach a large number of people without a significant increase in cost.
Conducting A/B testing on a design or message at several shelters helps you quickly find the most effective ad format. The results from this test provide valuable insights for your next campaign. This approach allows you to invest more in the version that is proven to give the best results.
City Vision is more than just a space provider. We are an official operator that understands microlocations, citizen mobility patterns, and local regulations. Since 2008, we've been helping brands design OOH campaigns that are legal, well-organized, and impactful.
Our advantages include a network of strategic locations, permit management, quality production, airing documentation, and performance reports. Our technology strengthens our value offering; we integrate dynamic content, WiFi tracking, and O2O to measure awareness and conduct location-based retargeting.
Our digital campaign management platform enables real-time monitoring so you can view performance and optimize your campaign as it runs.
Visioners, placing non-BRT shelter ads is a smart move to reach a local audience consistently, relevantly, and measurably. This space gives brands a chance to be present in people's daily routines and drive real conversions. If your brand isn't there yet, you're missing a chance to truly get close to them.
Now is the right time to leverage the power of modern OOH that is relevant, visible, and highly impactful. With City Vision, the process of placing non-BRT ads is practical, official, and effective. We are ready to help you design a campaign that fits your brand's character and target audience.
Contact the City Vision team today and get the best spots on non-BRT shelters before your competitors beat you to it. Together, we can create ads that are not just seen, but also remembered and loved by the city's residents.
