Every day, thousands of tourists arrive in Yogyakarta by train. As an iconic transport hub, Tugu Station is not just a stopover, it is the main gateway to a vibrant travel experience.
Unfortunately, many brands only come to mind for tourists once they’ve already reached Malioboro, or even after they return home with souvenirs. This means missing the golden moment, the chance to greet audiences when their attention is still fresh.
Now imagine if your brand were present the moment they step off the train. Your logo, tagline, and advertising message would become part of their very first impression of the city. In branding, being there first often wins the consumer’s memory. That’s why a station advertising strategy can be a powerful way to capture attention right from the start.
Picture this: the train stops at Tugu Station. Passengers disembark with excitement. Some are busy with their phones, others snap photos, while some pause to breathe in the atmosphere of Jogja.
This is where your ad plays its role, whether through a massive banner with strong visuals, dynamic digital signage, or unique ambient advertising, providing an unforgettable first welcome. For tourists, this experience becomes part of their travel story. For your brand, it is the psychological gateway into the audience’s mind.
This high-attention moment is invaluable. In a holiday mood, with heightened curiosity, people are more receptive to new things. Greeting them at this second is far more effective than waiting until they’re distracted by activities outside the station.
Source: City Vision
Why is advertising at Tugu Station so powerful? The answer lies in its strategic position and audience profile:
Premium Location: Just steps from Malioboro, Tugu Station is iconic and unavoidable, every tourist passes through this route.
Stable Traffic: According to PT KAI, Tugu Station serves thousands of passengers daily, both domestic and international tourists. Numbers surge during holiday seasons, long weekends, and new school semesters.
Long Transit Duration: Tourists don’t just pass by, they wait in halls, lounges, or look for onward transport. This extended exposure increases memory retention.
Diverse & Engaged Audience: Students, workers, families, and foreign tourists all gather in one place. Unlike digital ads that can be skipped, physical ads in stations are inescapable.
With these advantages, station advertising becomes a form of premium OOH advertising that delivers tangible results.
It’s not just Yogyakarta, global trends show that OOH advertising at transport hubs like stations and airports is on the rise.
In Japan, Shibuya and Shinjuku stations attract millions of daily commuters. Global brands like Coca-Cola and Nike leverage these hotspots for iconic campaigns.
In Europe, transport companies collaborate with premium brands to deliver immersive experiences, such as interactive installations in train waiting areas.
In Indonesia, station advertising has grown in popularity, especially after railway facility revitalizations. Stations are no longer just transit points, they’re strategic public spaces for branding.
By placing ads at Yogyakarta Station, your brand aligns with global strategies that prioritize first-impression locations.
Source: City Vision
City Vision knows the importance of optimizing every touchpoint in a passenger’s station journey. Instead of simply selling ad space, City Vision delivers a holistic strategy that integrates seamlessly with passenger flow:
Entrance Spots: Greet passengers right after they step off the train, your brand message becomes the very first thing they see.
Waiting Areas & Main Hall: When tourists sit or stroll, ads provide longer, deeper exposure.
Exit to Malioboro: An unavoidable point, everyone heading to Malioboro sees your ad.
This approach ensures your brand isn’t just seen once, but remains consistently present throughout the passenger’s station experience.
Why choose City Vision for your station advertising strategy? Here’s what sets it apart:
Unskippable Ads: Passengers naturally pass through the same routes. Your ads can’t be avoided, delivering effective exposure without feeling forced.
Brand Authority: Being at Yogyakarta’s main tourism gateway creates an exclusive impression, your brand is perceived as a major player with credibility.
Premium Exclusivity: Not every brand can access these strategic points. The limited slots make your presence even more valuable.
With this combination, City Vision positions your brand as the “official welcoming host” for tourists, something no other medium can replicate.
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City Vision doesn’t just offer billboards, it delivers an integrated communication strategy. With smart placement at entrances, waiting areas, and the Malioboro exit, your brand becomes a part of the traveler’s journey.
Every step of the audience feels like a dialogue with your brand:
At the entrance, they are welcomed.
While waiting, they are accompanied.
On their way out, they are guided to Malioboro with your message.
This is the most effective way to build top-of-mind awareness. Your brand isn’t just seen, it feels like an integral part of the city.
Energy Drink Brand: A large billboard at the station exit boosted brand awareness by 35% within 3 months, according to internal surveys.
Local Culinary Brand: Digital signage in the waiting hall introduced the product instantly, with many tourists seeking out outlets as soon as they reached Malioboro.
Travel App Brand: Creative installations in the main hall positioned their app as the go-to choice for backpackers.
These examples prove that station advertising not only strengthens awareness but also drives real conversions.
Read also: City Vision: Not Just an OOH Agency
To maximize your station advertising strategy, here are a few tips:
Use Strong & Simple Visuals: Audiences only have seconds to glance, make sure your message is understood instantly.
Integrate with Digital Campaigns: Add QR codes or hashtags to connect offline exposure with online engagement.
Leverage Timing: Peak seasons like holidays or big events bring higher foot traffic, ads placed then deliver greater results.
Embrace Local Culture: Designs aligned with Jogja’s cultural vibe make ads more relatable and memorable.
Read also: Creative and Effective Billboard Ad Ideas with City Vision
In branding, timing is everything. Whoever greets first is often the one remembered. Don’t let your brand fall behind.
With City Vision, ensure your brand becomes the first welcome for thousands of tourists arriving in Yogyakarta every day. With the right station advertising strategy, your brand doesn’t just appear, it becomes part of the unforgettable travel experience etched in the hearts of your audience.
