Every day, modern audiences are flooded with thousands of advertising messages across phone screens, city streets, and public spaces. Many brands work hard to capture attention, but their messages often get lost in the noise of visual clutter. As a result, key moments to truly stay in the audience’s mind are often missed.
In this era where public transportation continues to grow, station revitalization has become a golden opportunity that brands have not fully maximized. When a station is transformed into a more modern, comfortable, and integrated space, audiences become more engaged with the transit area. The question is, has your brand secured a presence in this strategic point, or are you falling behind?
The revitalization of Tugu Station Yogyakarta is a clear example of how a transit hub can transform into a comfortable and aesthetic living space. It is not just a physical renovation, but a transformation that renews the heritage architecture, improves passenger flow efficiency, and provides a more modern user experience.
New facilities include an underpass with escalators, an intermodal hall connecting to the airport, a more organized drop-off area, and beautification of the entrance that makes the atmosphere even more iconic. The blend of heritage and modernity creates a distinctive ambience that captivates everyone passing through.
The revitalization also strengthens Tugu Station’s role as a major hub. There are now three main routes that serve as strategic entry points for OOH advertising: the NYIA Airport to Yogyakarta Station Rail Link, local mobility through KRL Commuter and ground transportation, and the national route from Gambir Station in Jakarta to Yogyakarta, which carries both cultural and business value.
Source: City Vision
Why is station revitalization an opportunity not to be missed? The answer is simple: the new face of the station creates a golden momentum for brands to appear more relevant.
High and stable traffic. Tugu Station is now a central meeting point for various transportation modes, including airport trains with up to 50 trips per day.
Clearer audience flow. Renovation has made passenger movement more structured, from entrances, waiting rooms, and intermodal halls to exits. Each of these paths is an ideal spot for advertising.
More premium visuals. The combination of heritage aesthetics with modern touches makes the station a grand showcase that enhances brand image with a prestigious impression.
Moments like this rarely happen, as large-scale revitalization usually occurs only once in several decades. For brands, this is the right time to integrate with the new station narrative.
Read also: Advertising in Train Station: Smart Strategy with City Vision to Reach Commuters Consistently
City Vision knows how to turn a station into an elegant and impactful brand canvas. With management of strategic points in Tugu Station, ads are not just displayed, but dominate the space in a premium way.
Large-scale creative ads, unavoidable visuals, and precise positioning ensure audiences constantly encounter your brand. Interestingly, ads no longer feel like interruptions, but rather a natural part of the journey they experience every day.
More than just exposure, the presence of brands in this modern public space builds dominance and reinforces your position as a leading player in the industry.
Source: City Vision
Station revitalization is not only about physical changes, but also about connectivity. One of the strategic opportunities is the integration of OOH campaigns between Gambir Station in Jakarta and Tugu Station in Yogyakarta.
Imagine a passenger seeing your brand’s ad in Gambir before departure. After a few hours of travel, they are greeted again by the same message upon arriving in Yogyakarta. This consistency creates a seamless advertising journey, strengthens recall, and elevates your brand from being merely local to becoming part of a national campaign.
The strength of this integration is not only about frequency, but also about building an ad experience that flows naturally with the audience’s mobility.
City Vision offers more than just ad spaces. It provides a comprehensive strategy to leverage station revitalization. We understand audience movement patterns, the busiest spots, and how to create ads that cannot be ignored.
With a combination of airport, urban, and national routes, your ads are not only seen, but also become part of a memorable journey. Whether it is tourists, commuters, or business travelers, all are exposed to the same message at the right moments.
This opportunity is exclusive due to limited space. Not every brand can enter this prestigious channel, which means those who do will gain an even stronger premium impression.
Read also: City Vision, The Smart Choice as the Best Advertising Company
Source: City Vision
Station revitalization not only gives a new face to public transportation, but also creates opportunities for your brand to dominate. In an era full of distractions, advertising in these premium points is a powerful way to capture audience attention from the very first moment they step off the train.
With City Vision, your brand does not just appear, but truly becomes part of the transformation of an iconic public space. From heritage aesthetics and modern integrated routes to the journey narratives of travelers, your brand can strongly embed itself in audience memory.
Use City Vision’s modern OOH advertising services and secure premium spots in revitalized stations. Since 2008, City Vision has consistently delivered the best outdoor media solutions, now present in 83 train stations including commuter lines and long-distance stations.
Now is the time to take a bold step. Do not let competitors seize this momentum first. Make sure your brand dominates in the era of new station faces. Contact our team today!
