As a marketing decision-maker, you are certainly familiar with the fact that Jakarta is the economic epicenter of Indonesia. It’s no surprise that many national and multinational brands are flocking to advertise in the capital. However, there is a vital route that is often overlooked: the stations from Jogja to Jakarta.
In reality, this route is not just an ordinary journey but a pathway for cultural, tourism, educational, and business mobility. Thousands of passengers, from students and workers to tourists and businesspeople, travel the Jogja-Jakarta route every day. Without a presence on this route, your brand loses a golden opportunity to embed its message in the minds of a highly relevant and diverse audience.
This is a common experience for many national brands, where they focus solely on Jakarta but forget that the power of awareness is also determined by the flow of mobility between major cities.
Imagine a morning at Tugu Station in Yogyakarta, a passenger waiting for the departure of the Argo Lawu train. While they wait, they gaze at a large digital screen displaying your brand's advertisement—an elegant image with a powerful message and captivating visuals.
Several hours later, they arrive at Gambir Station in Jakarta. Amidst the capital's hustle and bustle, they see the same ad message again. There is continuity, consistency, and a strengthening of brand recall.
One day, one journey, two different worlds: Yogyakarta with its cultural wisdom and tourism, and Jakarta with the pulse of business and modernity. The presence of advertising at transit points like these stations makes your brand an emotional bridge connecting these two worlds.
Source: City Vision
You might be wondering why the Jogja-to-Jakarta station route should be a focus for your brand
Yogyakarta is a city with a strong cultural identity and a favorite tourist destination. From Malioboro and the Keraton to Prambanan Temple, Yogyakarta is always bustling with domestic and international tourists. This means your brand can greet the audience with a positive experiential backdrop.
The Yogyakarta-Jakarta train route is one of the busiest. In addition, there are daily direct flights connecting these two cities. This high mobility makes Yogyakarta not just a tourist city but also a gateway to Jakarta's business center.
When passengers are at the station, they are in a 'waiting' state, a time when attention is more easily directed. Your ad doesn't just pass by—it becomes part of the travel experience. Of course, this will create an emotional recall that is difficult to achieve with ordinary digital media.
Placing ads at stations from Jogja to Jakarta offers advantages that other media cannot match:
Unskippable Ads: Unlike digital ads that can be skipped, OOH at stations is unavoidable. Every passenger must pass by the ad spots, whether at the entrance, on the platform, or in the waiting area.
Boosting Brand Authority: A presence on the route connecting two major cities reinforces your brand’s positioning as a serious national player. This is not just an ad; it's a statement of authority.
Premium Exclusivity: Ad space at stations is limited. Precisely for that reason, brands that succeed in appearing at this spot are considered premium, high-class, and superior to competitors.
Diverse Audience: Passengers on the Jogja-to-Jakarta train consist of various segments, such as tourists, students, businesspeople, and families. With a single ad spot, you reach a multi-segment audience at once.
Also read: City Vision: Not Just an OOH Agency
Source: City Vision
City Vision offers exclusive OOH media at Yogyakarta Station, one of the main gateways for the journey to Jakarta. Its advantages lie in its modern format, strategic placement, and premium visual quality.
Unlike ordinary billboards, City Vision’s OOH delivers ads like a giant showcase that cannot be avoided by thousands of eyes. Every passenger entering, exiting, or simply waiting for a departure is exposed to your brand’s message.
More than just an ad, City Vision provides a 'bridging experience,' taking passengers from the cultural tourism atmosphere of Jogja to the business rhythm of Jakarta, with your brand as the common thread.
One of City Vision’s greatest strengths is its ability to integrate campaigns at Gambir Station (Jakarta) and Yogyakarta Station.
The Power of Consistency: Consistent ad messaging at two points makes your brand hard to forget. Passengers experience a seamless advertising journey from the moment of departure to arrival.
National Exposure: By dominating two major stations, your brand doesn't just appear—it truly dominates Indonesia's densest mobility route.
Imagine the impact: your brand becomes not only a part of the passenger’s physical journey but also a part of their emotional journey.
Also read: Out-of-Home Advertising in Jakarta: The Smart Strategy for Modern Brands to Appear in the Real World
In the world of marketing, momentum is everything. The Jogja-to-Jakarta route is not just a path; it’s a ritual of national mobility. Every day, thousands of people travel it, carrying different stories, experiences, and goals.
If your brand is absent, your competitors will take over. Those who are present at premium transit points will secure awareness first, leaving your brand behind.
Don’t let this opportunity slip away. It’s time for your brand to stand in front of the audience, not behind the competition..
Also read: Creative and Effective Billboard Ad Ideas: Bring Them to Life with City Vision
Yogyakarta’s transit isn’t just about train travel; it’s a symbol of a major movement that unites culture, tourism, education, and business. By being present through City Vision’s OOH at stations from Jogja to Jakarta, your brand doesn’t just exist—it also emerges as a leader.
This is the journey from awareness to authority. From a single transit point, you can build brand dominance at a national level.
