Source: Instagram/staycationjogja credit to Instagram/imgeza
Yogyakarta is known as one of the cities with the highest mobility in Indonesia. Not only is it a favorite tourist destination, but this city of culture is also a center for education, business, and art. It's no surprise that thousands of people enter and exit this city every day, especially via the railway.
For many brands, this presents a golden opportunity. Placing out-of-home (OOH) ads at train stations means you can reach a large audience in an unskippable way. However, a question often arises that causes confusion: is it more effective to advertise at Lempuyangan Station or Yogyakarta (Tugu) Station?
Both stations are busy, but they have different audience characteristics, positioning, and value. Choosing the wrong location can make your ad campaign less impactful, even if the budget spent is large. Therefore, understanding the differences between Lempuyangan Station and Yogyakarta Station is key to making the right decision.
Yogyakarta has two main stations that serve as entry points for thousands of people every day: Lempuyangan Station and Yogyakarta Station (Tugu). They are like two different gateways to the same city, each with a distinct atmosphere.
Lempuyangan Station is the older of the two and is currently known as a hub for economy-class trains. Its passengers come from various backgrounds, from students and office workers to families who choose to travel on a budget. The atmosphere is simple, busy, and full of daily activities.
Yogyakarta Station (Tugu), on the other hand, is the city's main face. Its location is very strategic, just a few steps from Malioboro, the most famous tourist area in Jogja. This station serves executive, business, and even mixed-class trains. Not surprisingly, its audience is more premium, including domestic tourists, international tourists, businesspeople, and young executives.
Like two entry points, Lempuyangan is the "people's route," while Tugu is the main gateway for tourism and business. This difference in character means that advertising strategies at the two locations cannot be the same..
Source: Instagram/jogjaistimewa credit to Instagram/faruqhaqi
To make it easier for you, here is a brief overview of the differences between Lempuyangan Station and Yogyakarta Station in the context of OOH advertising:
High traffic volume, dominated by economy-class train passengers.
Heterogeneous audience, with a purchasing power that tends to be medium to low.
Relatively more affordable ad costs.
Suitable for brands with a mass market target, such as food and beverage products, daily necessities, or services that prioritize cost efficiency.
Ideal for brands that want to start exploring the Jogja market with a limited budget.
Premium traffic with a combination of executives, businesspeople, and tourists with high purchasing power.
Iconic location, just a few meters from Malioboro and the city center.
Gives an exclusive and prestigious impression.
Suitable for brands that want to appear premium, credible, and dominant.
More appropriate for high-end products/services, from banking, automotive, and property to international lifestyle brands.
Also read: The Advantages of Non-BRT Bus Shelter Advertising
If your advertising goal is to build a premium impression, increase credibility, and dominate the audience’s mind, Yogyakarta (Tugu) Station is the primary choice.
Some of its advantages:
Unskippable Ads: All passengers, both arriving and departing, pass through the main ad spots at the entrance and exit. This strategic position ensures your ad is always seen.
Unmatched Exclusivity: Ad space at Tugu is limited, so only major brands dare to appear. As a result, your ad gets attention without excessive “visual noise.”
Boosting Brand Authority: A presence at Jogja’s main station gives the perception that your brand is big, trustworthy, and high-class. This is a legitimate and effective form of “brand flexing.”
Tourists’ First Impression: Imagine thousands of domestic and international tourists have just arrived in Jogja. The first thing they see is your brand. The impression will stick, even before they set foot on Malioboro.
Also read: OOH Ads at Bus Stops: A Consistent Branding Strategy
Source: City Vision
To dominate that iconic moment, you need the right partner. City Vision is here as a premium OOH ad provider with experience managing strategic spots in various major cities, including Jogja.
With City Vision, your ad isn't just placed; it's positioned in prime spots that are the most crucial points both inside and outside Yogyakarta Station. This is what sets City Vision apart from other ad providers.
City Vision's Advantages:
Massive Reach: Thousands of people every day, from the middle class to the premium segment.
Dominance Effect: Your brand becomes the first face to greet the audience.
Prestigious Association: Appearing in a premium location makes a brand more easily trusted.
City Vision helps brands to merge with the city's experience, not just be present in the background.
Now, it's all up to you.
If your brand's target is the mass market with a cost-efficient approach, Lempuyangan Station can be a relevant choice. With its heavy traffic and a heterogeneous audience, your ad still has a chance to reach many people.
However, if your goal is to dominate a premium audience, build credibility, and increase brand authority, then Yogyakarta (Tugu) Station is the best stage.
Don't wait too long. Secure an exclusive spot with City Vision and ensure your brand is the first face to welcome thousands of passengers at the most iconic point in Yogyakarta.
Also read: Out-of-Home Advertising in Jakarta: The Smart Strategy for Modern Brands to Appear in the Real World
Yogyakarta is a city with great energy, and both of its stations have an important role. Lempuyangan is suitable for brands that want to play in the mass market with cost efficiency, while Yogyakarta (Tugu) Station is a grand stage for brands that want to appear premium.
However, in OOH advertising competition, time is very valuable. Exclusive spots can disappear in an instant if taken by a competitor. Don’t let your brand just be a spectator. Remember, great branding begins with the right location decision.
With City Vision, you aren’t just present in Jogja; you dominate its stage. Contact the City Vision team today!!
