Visionaries, many brands advertise in central Yogyakarta's city center, but their messages often get lost in the visual clutter of other ads crowded around Malioboro or other bustling spots. Yet, there is one strategic point where thousands of eyes are almost certainly focused: the entrance of Yogyakarta Station.
This is where audience attention is truly concentrated. The moment passengers are about to enter the station to board their train, step through the gate, and look up at the station entrance is an invaluable one. Advertising present at this spot is impossible to avoid, making it a premium space for brands that want to stand out.
Imagine a passenger just arriving, suitcase in hand, their steps filled with enthusiasm as they enter the station after a vacation or business trip in Yogyakarta. What's the first thing they see? The entrance of Yogyakarta Station.
If your brand is present at this spot, your ad isn't just a backdrop; it becomes an iconic welcoming gate. The presence of a giant visual or creative installation makes the audience feel directly welcomed by your brand. This experience not only creates exposure but also plants a strong emotional memory.
For tourists, this first moment in Jogja is the beginning of their adventure. For businesspeople, it's the point of preparation before continuing an important agenda. Welcoming them at the entrance means making your brand a part of that valuable journey.
Not every ad location has the magnetic pull of the Yogyakarta Station entrance. Here’s why:
Forced Attention: Every single passenger must pass through this pathway. This means your ad is truly unavoidable—there is no other choice but to see it.
Quality Traffic: The audience at this spot is incredibly diverse, ranging from enthusiastic tourists and dynamic business professionals to locals commuting daily. You can reach all of a brand’s most important target segments in one single location.
Exclusive Positioning: Being at the front gate positions your brand as a "host" welcoming the audience. This provides a prestigious perception, as if your brand is an iconic representative of the city itself.
Source: instagram credit to @/leszalombok
City Vision delivers exclusive advertising formats that can capture attention in a monumental way. One successful example is the installation of a giant "Jumbo" animated movie character balloon by Visinema at the east entrance of Yogyakarta Station in June 2025.
According to Anne Purba, Vice President of Public Relations at PT KAI, the location was chosen because Yogyakarta Station is a cultural hub directly connected to Malioboro and other popular tourist areas. The installation wasn't just an ad; it became a memorable welcoming icon for thousands of passengers.
In addition to the Jumbo balloon, Yogyakarta Station has a history of other premium campaigns, including large billboards at the main entrance, LED displays in the waiting areas, and even activation booths for FMCG brands. This history demonstrates the station's importance as a strategic visual communication point for major brands.
City Vision understands that the front gate of Yogyakarta Station is not just a transit point but a strategic stage. There are several reasons why national brands choose to partner with City Vision:
Unrivaled Exclusivity: Ad space at the front gate is highly limited. Not every brand gets to be there, making your presence look special and prestigious.
A Platform for Brand Flexing: Showcasing your brand at this premium location demonstrates dominance, boldness, and credibility. It's a powerful statement that your brand operates at the highest level.
Increased Brand Authority: A brand that appears at the front gate is automatically perceived as a market leader. You're not just an advertiser; you become an icon representing the face of this tourist city.
Also read: Transit Advertising: A Smart Strategy to Capture Consumer Attention While Traveling
Source: City Vision
Visionaries, if you want your brand to be truly remembered in Yogyakarta, the answer is City Vision. We're not just an ad space provider; we are a strategic partner that delivers premium visual design, creative installations, and precise ad placement.
With our iconic jumbo formats and an exclusive position at the entrance of Tugu Station, your ad won't just be seen—it will dominate the public space. Audiences leaving or just arriving in Jogja will look directly at your brand in their very first moments.
City Vision is a team of professionals who have been innovating since 2008 to become the best out-of-home media provider in Indonesia. In partnership with PT KAI, City Vision is now present in 83 railway stations, for both commuter and long-distance lines. This presence proves our commitment to continuously support the transformation of stations into modern, comfortable living spaces that are also strategic for branding.
Advertising competition in tourist cities is getting tougher. If you want your brand to be dominant, being at a prime spot is the right choice. The entrance of Yogyakarta Station is not just a path for passengers—it's a main stage waiting for your brand to stand out.
Visionaries, don't let this valuable moment pass you by. Trust your modern OOH strategy to City Vision. Bring your brand to the entrance of Yogyakarta Station and let every passenger make your ad a part of their experience in Jogja.
