Lately, you may have noticed promotional content that suddenly becomes a hot topic worldwide. These are not just entertaining pieces but also highly effective in significantly boosting brand awareness.
So, what makes this type of content go viral and capture the attention of millions across the globe?
It turns out that virality is not just a matter of luck. Behind every viral content lies a deep understanding of audience psychology, precise marketing strategies, and essential elements that work together in harmony.
Viral content has become a crucial tool in digital marketing strategies. Beyond increasing brand awareness, it also accelerates business growth, expands audience reach, and strengthens relationships with customers.
Understanding why certain content goes viral and the key factors that contribute to its success is essential for any brand looking to create impactful promotional content.
Source: City Vision
Before diving deeper into the technical elements of creating viral promotional content, it is essential to understand the psychology behind why people tend to share content. Here are some factors that influence an audience’s decision to share content:
The most shareable content is the kind that successfully triggers emotions in the audience. Emotions such as laughter, sadness, anger, or even admiration can encourage someone to share the content with others immediately. For example, funny videos that make people laugh or inspiring stories that touch the heart are often shared because people want others to experience the same emotions.
Novelty is also a key factor in a content’s virality. Content that offers something fresh, unique, or never seen before is more likely to attract attention. In a social media world flooded with similar content, audiences tend to seek out new things they haven’t encountered before.
Content that highlights new trends or viral phenomena, such as trending challenges or the latest memes, can spread quickly. Additionally, using elements of surprise, such as an unexpected plot twist or an unforeseen reveal, can increase the chances of content going viral.
Content that resonates with the audience or aligns with current trends has a higher chance of going viral. People tend to share content that reflects their lives or addresses issues they relate to.
If a brand can create content that strongly connects with its audience, it is more likely to be widely shared.
After understanding the psychology behind viral content, it’s time to explore the technical elements needed to create promotional content that spreads rapidly.
In today’s fast-paced digital world, audiences often have only a few seconds to decide whether to continue watching or skip content. That’s why eye-catching visuals are crucial. High-quality images and videos with well-composed framing, striking colors, and strong visual appeal can attract more attention.
A good story has the power to create an emotional connection with the audience. Engaging storytelling is not just about a well-crafted narrative but also about how the message is delivered. Stories that touch the heart, make people laugh, or even surprise the audience can increase content appeal.
One of the keys to viral content success is having a clear call to action (CTA). For instance, encouraging audiences to "like," "share," or "comment" on a video or image can increase engagement and help the content spread further. A simple yet effective call to action gives the audience a reason to participate, making them feel more involved in the campaign.
No matter how outstanding a piece of content is, if it’s not released at the right time, it might get overlooked. Poor timing can cause content to be ignored, even if it is of high quality. Therefore, choosing the right moment to post content is a crucial aspect of any digital marketing strategy.
Once content is created, the platform where it is posted will also affect how quickly and widely it spreads.
Platforms like Instagram, TikTok, Facebook, and X (formerly Twitter) are ideal for viral content. Each platform has a different audience, so ensure that the type of content matches the platform’s user preferences.
Using influencers to promote content can speed up its spread. Influencers have large audiences and can help increase brand visibility. If you collaborate with an influencer who has a strong connection with your target audience, your content can spread more quickly.
Leveraging paid social media ads can be another way to accelerate content virality. Paid ads allow you to reach a wider audience, even beyond your organic followers. These ads can introduce your content to people who may not have come across it otherwise.
Source: City Vision
Here are some effective strategies to help you create viral promotional content:
Before creating content, it is crucial to conduct in-depth research on your audience. What do they like? What makes them laugh or cry? What trends are they following?
The better you understand your audience, the easier it will be to create content that resonates with them.
Structured content planning is essential. Creating a content calendar that includes trending topics, seasonal trends, or special events can help you produce timely and relevant content.
The process of creating viral content does not always succeed on the first attempt. Therefore, experiment with different formats and styles, then analyze the results. Continuously evaluate and learn from each campaign to refine your content strategy in the future.
Creating viral promotional content is not easy, but by understanding key elements such as emotion, novelty, relevance, and engaging visuals, you can increase your chances of making your content go viral.
If you want to create viral promotional content and boost your brand awareness, contact City Vision, the trusted OOH Advertising expert. We are ready to help you develop creative and effective promotional campaigns. Visit our website for more information.
