Many people are familiar with TransJakarta bus stops located along dedicated busway corridors, but not everyone knows what a non-BRT bus stop is. A non-BRT bus stop is a TransJakarta bus stop located outside of the dedicated corridor, usually integrated with sidewalks or public areas. These stops are often positioned along strategic roads with high vehicle and pedestrian traffic, making them highly valuable for out-of-home (OOH) advertising.
Compared to BRT stops, TransJakarta’s non-BRT stops are often closer to people’s daily activities. This proximity makes them an advertising location that’s easy to spot, not just by bus passengers but also by other road users. By utilizing these bus stops, your brand can reach a wide audience without relying solely on ad spots in city centers.
For many business owners, understanding what a non-BRT bus stop is can open up untapped promotional opportunities. A non-BRT bus stop is a TransJakarta bus stop located outside the Bus Rapid Transit (BRT) dedicated lanes.
In simple terms, a non-BRT stop is a regular bus stop that is not part of TransJakarta’s main corridors. These stops are used by various public transport services like Mikrotrans, city buses, and angkot (public minivans), which help connect local communities with larger transit networks.
They are often located in the heart of community activity, making them ideal for displaying ads that connect with daily life. Many non-BRT stops are found near schools, traditional markets, dense residential areas, places of worship, and mid-scale commercial zones.
Unknowingly, these stops become part of residents’ daily rhythm, not just a waiting point, but also a meeting point in their daily journeys.
Unskippable Media
Passengers waiting at these stops usually spend 5 to 15 minutes there, giving your ads natural, uninterrupted exposure. It’s a moment when audiences are focused on their surroundings.
Real and Relevant Locations
Your ads are placed right in the middle of communities, not in locations only glanced at from a distance. This format works perfectly for FMCG brands, daily necessities, public services, and social campaigns.
Visual Dominance with Minimal Distractions
At these stops, your ad takes center stage without competing with other digital screens or the flood of online content.
Massive Reach at Measurable Costs
Compared to giant LED screens in city centers, non-BRT stops offer high visibility at a friendlier price, perfect for long-term awareness campaigns.
Big brands know how to look grand, but smart brands know exactly where to show up to build authentic connections. Advertising at non-BRT stops means placing your message in the real, public spaces of daily life, not just in digital spaces full of distractions. Here’s why:
Unskippable Ads: People passing by will see your message with no option to skip it.
Boosted Brand Authority: Being visible in public spaces reinforces your brand as big, confident, and credible.
Emotional Closeness with Audiences: Presence in relevant locations makes your brand feel more human and grounded.
With this approach, your ads not only gain exposure but also become part of the community’s daily routine. Understanding what a non-BRT bus stop is, and using it strategically, can help your brand deepen connections, improve brand recall, and ultimately win local audiences’ hearts.
Read also: Understanding Different Types of Digital Billboards and How to Choose the Right One
City Vision understands that a route map is just as important as a strategy map. We provide ad placements directly connected to non-BRT routes, leveraging local traffic patterns to optimize every impression. The principle is simple: ad placement is not just about being in the city center, but about being exactly on the paths your audience travels every day.
With extensive experience managing TransJakarta’s non-BRT stops as OOH media, City Vision ensures your campaign reaches the right audience at the right time. The TransJakarta fleet connecting these stops also serves as a “moving billboard,” expanding your brand’s exposure throughout the world’s largest public transport network.
To win audiences’ hearts, your brand must be present at every turn of their daily journey. Non-BRT stops are the gateway to building genuine closeness, not just temporary visibility.
If your brand wants to be part of city life in a more intimate way, now’s the time to explore non-BRT stops as a strategic and relevant medium. Contact the City Vision team today and start crafting a modern OOH advertising strategy using digital technology, WiFi tracking, and O2O integration for more measurable, impactful results.
