As the leading OOH company in Indonesia, City Vision understands the frustration many brands face in today’s digital age. One brand manager at a major consumer goods company experienced this firsthand, despite pouring a large budget into digital campaigns across social media ads, influencers, and programmatic advertising, results remained underwhelming. Sales were stagnant, and ads in feeds and stories seemed invisible amidst the flood of digital content.
He came to realize that in an increasingly scrollable world, capturing attention has become harder than ever. Budgets ballooned, but brand awareness continued to decline.
That’s when he discovered a more tangible, visible, and strategic solution: out-of-home (OOH) advertising. A medium that ensures your brand will be seen by thousands of eyes, in precisely the right locations. Because in an era where people no longer click, make sure they still see.
Global advertising trends show a significant rise in OOH advertising despite digital dominance. Why? Because OOH delivers a visual impact that’s hard to ignore and achieves better brand recall than fleeting digital impressions.
In Indonesia, with high urban mobility, OOH exposure potential is massive. Millions move through city centers, main roads, transit stations, and shopping areas daily, these are golden opportunities for brands to be seen by highly active audiences.
Contrary to popular belief, OOH isn’t a competitor to digital. On the contrary, it complements digital by bridging the online and offline worlds in a more concrete, high-impact way.
Source: City Vision
City Vision is more than a media provider, it’s a strategic partner that deeply understands urban dynamics and how to leverage them to maximize brand visibility.
Trusted by hundreds of national and multinational brands across industries, automotive, FMCG, banking, lifestyle, and public education, City Vision proves that OOH can drive real results when executed at the right moment in the right places.
Take the example of a leading banking brand that wanted to dominate Jakarta. City Vision developed a multi-channel OOH strategy: dominating the busiest train stations, placing ads at five key bus stops, and installing giant LEDs across high-profile areas like Thamrin, Sudirman, SCBD, and Senayan.
Additionally, eight branded buses served as moving billboards, covering areas from North to South Jakarta. The result? Massive exposure, near-impossible to miss, creating powerful visual presence and significantly boosting brand recall. The formula is simple: More Screens = More Results.
Read also: How to Create Targeted, Effective Ads
In a data-driven world, City Vision combines the power of OOH with cutting-edge technology. With audience tracking and data analytics, campaign effectiveness is measured with precision.
Programmatic DOOH capabilities allow flexible scheduling and targeting, ads can be displayed during peak hours, in high-traffic areas, and even tailored to specific audience behaviors.
City Vision also provides real-time reporting dashboards so brands can monitor campaign progress, estimate ROI with greater accuracy, and optimize performance with data-backed insights.
Read also: The Promotional Mix for Building Brand Awareness
Source: City Vision
City Vision’s strong reputation in the advertising industry stems from years of consistent performance. They’ve been trusted by top-tier brands across sectors, automotive, finance, FMCG, and even government public campaigns.
Their collaboration with creative communities also brings fresh innovation to OOH media, keeping it relevant to urban audiences. Industry awards further validate their commitment to quality.
Transparency and professionalism are the pillars of City Vision’s service. From planning and execution to reporting, every campaign is carried out legally, transparently, and in full compliance with local regulations.
They are also committed to maintaining urban aesthetics and ensuring ad messages are both impactful and environmentally harmonious.
Many clients have seen tangible benefits from working with City Vision, from higher brand awareness to increased sales.
Read also: Market Research Strategy for Effective OOH Advertising
Don’t let your brand get lost in an overcrowded digital sea. As Indonesia’s leading OOH company, City Vision ensures your campaign is seen, remembered, and effective. With a premium media network in strategic locations and a data-driven approach, City Vision is the ideal partner to amplify your brand’s visibility.
Curious how OOH can deliver real impact for your brand? Schedule a free campaign consultation with the City Vision team today.
In the digital age, OOH isn’t outdated, it’s the strategic bridge that connects brands with real people in real spaces, fostering emotional impact and strong brand recognition.
If you’re looking for an OOH partner who doesn’t just “place media,” but is committed to outcomes and measurable results, City Vision is the answer.
