Jakarta is known as a city with extremely high mobility. Every day, millions of people move from one point to another for work, study, or daily activities. Among the many transportation modes available, non-BRT buses have become one of the most popular choices for the public due to their wide reach and affordable fares.
But Visioners, did you know that behind their function as public transportation, non-BRT buses also hold great potential as a highly effective outdoor advertising medium?
The question now is, how can your brand make the most of these non-BRT buses to reach a wider audience and create maximum impact amid the city’s busy daily movement?
Source: City Vision
Non-BRT buses are designed to complement the existing TransJakarta network. While BRT buses operate on special lanes with enclosed shelters, non-BRT buses serve more flexible routes—reaching residential areas, education zones, and commercial districts not covered by main corridors.
Every day, thousands of passengers from various backgrounds ride non-BRT buses—from office workers and students to housewives shopping for daily needs. This high level of mobility makes non-BRT buses not just a mode of transportation, but also an integral part of urban life.
With such extensive coverage, non-BRT buses open up huge opportunities for brands to connect with real audiences—people who are active, mobile, and constantly exposed to messages in public spaces.
One of the biggest strengths of advertising on non-BRT buses is that it cannot be skipped. These buses travel through Jakarta’s main roads, carrying large, eye-catching visual designs that attract the attention of anyone who sees them—whether pedestrians, motorcyclists, or passengers in other vehicles.
Here are some key advantages of non-BRT bus advertising:
Massive Visual Exposure: Bus fleets move all day through strategic routes. This means a single ad design can reach thousands of contact points daily.
Diverse Audience: Passengers and people along the bus routes come from various social groups, allowing your brand message to spread widely.
Dynamic and Moving Design: The visuals on moving buses create a dynamic effect, making the message more memorable to the audience.
Non-BRT buses transform into moving billboards—an outdoor medium that truly comes alive and blends seamlessly with the city’s rhythm.
Source: City Vision
To ensure your campaign on non-BRT buses is effective, creativity in design and visual strategy plays a key role. You can choose from several formats, such as full branding that covers the entire bus body or partial branding that highlights powerful visual elements in specific areas.
To maximize results, Visioners should apply creative strategies in both design and placement. Some effective approaches include:
Full Branding: Wrap the entire bus with your brand’s design for total visual dominance on the road.
Partial Branding: Focus on strategic areas such as the sides or rear of the bus with concise and powerful messaging.
Digital Integration: Use QR codes or visuals connected to online campaigns for interactive engagement.
City Activation: Turn bus fleets into moving event media to strengthen public engagement.
With these creative strategies, every non-BRT bus becomes not just a means of transport, but an interactive and lively promotional platform within the city.
Source: City Vision
To ensure your non-BRT bus advertising campaign runs effectively, you need a partner that understands every detail of outdoor media. City Vision is a modern Out-of-Home (OOH) solutions provider that has been innovating since 2008.
Here are a few reasons City Vision is the best partner for your campaign:
A broad network across Jakarta covering key non-BRT bus routes.
Extensive experience managing large-scale public transport ad campaigns.
A creative and production team dedicated to maximizing your brand’s visuals.
Transparent monitoring systems for real-time campaign performance tracking.
With City Vision, every non-BRT TransJakarta bus can be transformed into a moving medium that not only captures attention but also leaves a lasting impression on urban audiences.
When Visioners trust their campaigns to City Vision, here are the benefits they can expect:
Stronger brand recall thanks to consistent visual exposure across multiple city points.
Thousands of daily impressions from a diverse audience.
Exclusive placements that make your brand’s message stand out on the streets.
Flexible campaign strategies tailored to either local or national audience targets.
City Vision doesn’t just display your ads—it helps you build visual communication that is effective, memorable, and measurable.
Read also: Bring Your Brand Closer to Your Target Market with TransJakarta Non-BRT Shelter Ads
Non-BRT buses are more than public transport—they are creative spaces connecting brands with millions of eyes every day. Amid the city’s high mobility, this medium gives your brand a natural and impactful way to become part of people’s daily journeys.
Visioners, don’t let your brand fade into the city’s hustle. It’s time to make non-BRT buses the stage for your brand’s visual identity. Bring your brand on every journey with City Vision—the best OOH partner to help you dominate Jakarta. Contact our team today!
