Every day, Jakarta faces the same set of challenges, traffic congestion, pollution, and an ever-growing wave of urban mobility. From morning until night, major roads are packed with private vehicles, intensifying the city’s already dense traffic. At the same time, the demand for public transportation that is both efficient and comfortable continues to rise.
Amid the hustle and bustle of the capital, there’s another challenge often faced by businesses: where should a brand appear to truly capture the attention of Jakarta’s endlessly busy citizens?
Many brands compete to find outdoor advertising platforms that are not only eye-catching but also genuinely effective in reaching daily commuters. Billboards along main roads may look impressive, but their exposure is confined to a single location. Meanwhile, digital ads are often skipped or ignored as audiences scroll past with ease.
So, here’s the question: if transportation is the lifeblood of the city, shouldn’t brands be present right there, accompanying people in their everyday journeys, moving where the city moves?
To truly understand Jakarta’s public transportation network, it’s important to recognize the two main systems that drive the city’s mobility, BRT (Bus Rapid Transit) and Non-BRT services.
BRT stops are part of TransJakarta’s main corridor system, operating on dedicated lanes with fixed stops. This structure allows buses to move faster and more efficiently, as they are separated from regular traffic. Each BRT stop is enclosed, air-conditioned, and integrated with an electronic ticketing system, ensuring comfort, safety, and convenience for passengers.
Meanwhile, Non-BRT stops serve as passenger pick-up and drop-off points outside these dedicated corridors. The Non-BRT system complements the BRT network by reaching areas that are not directly served by main routes, such as residential neighborhoods, university zones, and bustling commercial districts.
Together, the BRT and Non-BRT systems create a more inclusive and efficient public transport ecosystem, extending accessibility to a wider segment of Jakarta’s population. This integrated approach not only improves mobility across the city but also supports Jakarta’s vision for a cleaner, more sustainable urban environment.
Source: City Vision
Jakarta’s Non-BRT fleet now operates on a large scale, serving a diverse range of routes that cover nearly every part of the city. Its extensive network connects business districts, shopping centers, residential areas, and popular leisure destinations, ensuring that public transport is accessible to people from all walks of life.
With its flexible routes, the Non-BRT system plays a crucial role in distributing passengers to and from main BRT corridors, helping to ease congestion and build a more efficient and balanced urban transport system.
Beyond functionality, the Non-BRT fleet represents the modern and inclusive face of Jakarta’s public transportation. The buses are designed for comfort, offer affordable fares, and reflect the city’s ongoing commitment to sustainability and smart urban living.
Every day, thousands of passengers ride Non-BRT buses—creating a powerful stream of real, consistent visibility across the city. This daily movement presents a remarkable opportunity for brands to connect with genuine urban audiences who are active, diverse, and constantly on the move.
With City Vision, these buses become more than just vehicles—they turn into mobile storytelling platforms, seamlessly blending public service with impactful brand communication in the heart of Jakarta’s daily rhythm.
City Vision extends its expertise in outdoor advertising beyond static spaces, offering dynamic media placements on Non-BRT buses and BRT shelters strategically located along Jakarta’s busiest business and government corridors.
High-Volume Commuter Flow: Every day, thousands of workers and commuters pass through these routes, making BRT and Non-BRT areas some of the highest-traffic audience zones in the capital. This consistent, high-frequency exposure ensures that brand messages are seen repeatedly by a broad and relevant audience.
Double Your Exposure: Advertisements placed at BRT shelters or on Non-BRT buses capture attention not only from commuters waiting to board, but also from drivers and pedestrians along Jakarta’s dense traffic corridors. This dual-layer visibility creates unmatched brand recall, turning every journey and every traffic stop into a branding opportunity.
Source: City Vision
For Non-BRT, City Vision offers more flexible coverage with strategic points across the Sudirman, Thamrin area, the busiest traffic corridor in Indonesia.
High-Volume Visibility: City Vision’s Non-BRT shelter assets in Sudirman–Thamrin provide exceptionally high visibility potential as they are located at the heart of city activity, surrounded by office buildings, business centers, and government areas..
Double Your Exposure: Your ads can be seen by two types of audiences at once, bus passengers and road traffic commuters.
With the combined presence of BRT and Non-BRT, City Vision ensures your brand stands out in Jakarta’s most vibrant locations, where movement and human interaction never stop.
Also read: Non-BRT Buses, The Unskippable Advertising Medium in Jakarta.
Beyond Jakarta, City Vision has expanded its media network to surrounding regions such as Bogor and Bekasi, two key areas with exceptionally high daily mobility potential.
Bogor Area: The main focus is around Bogor Station, a central hub for intermodal transportation used by thousands of commuters every day. This strategic location ensures your advertisements are placed right along the primary route of urban movement to and from Jakarta.
Bekasi Area: City Vision’s assets are positioned in high-traffic zones across Bekasi, providing your brand with maximum exposure to both daily commuters and road users.
With a strong presence across three metropolitan areas, Jakarta, Bogor, and Bekasi, City Vision helps brands reach Indonesia’s largest urban audience, consistently and effectively.
Also read: Seen by Thousands Every Day! Maximize Your Bus Shelter Advertising Now
Amid Jakarta’s ongoing urban mobility transformation, Non-BRT stands as a symbol of progress toward a more eco-friendly, efficient, and inclusive public transportation system. But beyond its role as a mode of transport, Non-BRT also offers a powerful opportunity for brands to engage closely with the people of Jakarta.
With City Vision, every Non-BRT bus becomes a premium moving advertising medium, effective, creative, and impossible to miss, moving in sync with the city’s rhythm.
As Jakarta moves forward with Non-BRT, make sure your brand moves with it. So what are you waiting for? Build awareness and a strong urban presence through public transport OOH strategies with City Vision! Because on the city streets, visibility is everything.
